This video is still being processed. Please check back later.

UX Strategy Fundamentals

A short course that introduces you to the principles and processes of UX Strategy work in an organization

About This Course

Doing great user experience (UX) research and design work is not all that is involved in having a successful UX practice. If you want UX to grow and thrive in your organization then you need to learn the principles, practices, and processes of UX Strategy.  In this short course you will learn the basic principles and processes of UX strategy, and what a UX Strategist should know and be able to do. We'll share with you some documents and templates that you can use to put together a short and long term strategy roadmap and an action plan for your UX team, whether you are a large team or a team of one.

You will learn:

  • What does it mean to be a UX Strategist?
  • Principles of user experience strategy
  • The types of activities that are involved in UX
  • An overview of the most used UX methods
  • Ideas on how to promote UX in the organization
  • What it means to put together a UX infrastructure in your organization
  • An overview of the principles of good UX design
  • What makes for a good UX process?
  • How to create a UX Strategy Roadmap and an Action Plan, with templates for both

This course is a FREE course, Once you register for the course you can access it 24 hours a day, and learn at your own pace on either a desktop, laptop or mobile device.

Become a UX Strategist. Click the "Register" button at the top of this page now and get started right away to learn the fundamentals of UX Strategy.

This course is part of our UX Strategy Certificate Bundle.

If you have any questions call us (847-909-5946) or email at: info@theteamw.com.

Over 15,000 students are taking our online courses.

All of our courses have an unconditional 30 day money back guarantee.

Who Is The UX Strategy Fundamentals Course For?

The UX Strategy Fundamentals course is for User Experience Professionals, UX Designers, UX Strategists, Product Managers, Web Designers, Business Analysts, and anyone who wants to learn about UX Strategy in the organization. 

More Ways To Learn

We have bulk pricing if you want to purchase multiple courses at one time. Contact us for more details. 

This course is part of our Annual Everything Personal Subscription. If you are interested in having access to all of the Team W training for a year, check out the Annual Everything Subscription.

You can also purchase multiple seat packs for a one-year subscription to this course. Seat pack subscriptions are available as:

About The Instructor: Susan Weinschenk, Ph.D. (aka, The Brain Lady)

Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a user experience professional and behavioral scientist. She applies research in psychology to predict, understand, and explain what motivates people and how they behave. Her work includes training, presenting, and consulting in communications, customer experience, user experience, and usability. She is a consultant and keynote speaker for Fortune 1000 companies, start-ups, non-profit agencies, educational institutions, and conferences. Her clients include Walmart, Disney, The Mayo Clinic, Charles Schwab, and Best Buy.

Dr. Weinschenk is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People, How to Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? Her nickname is The Brain Lady, because she applies research on the brain and neuroscience to design. She is the CEO and Chief Behavioral Scientist at The Team W, and an Adjunct Professor at the University of Wisconsin, Stevens Point.

 

Curriculum

  • UX Strategy Fundamentals
  • Preview
    Introduction to UX Strategy and Deciding on UX Work for Projects
  • How to Prioritize Your UX Projects
  • How to Create a Roadmap and Action Plan for UX Strategy
  • Quiz: UX Strategy Dimensions, Roadmap, and Action Plan
  • UX Principles and UX Infrastructure
  • UX Methods
  • UX Toolbox and Promoting UX in the Organization
  • Quiz: Principles, Methods, the UX Toolbox and Promoting UX
  • Study Guide

About This Course

Doing great user experience (UX) research and design work is not all that is involved in having a successful UX practice. If you want UX to grow and thrive in your organization then you need to learn the principles, practices, and processes of UX Strategy.  In this short course you will learn the basic principles and processes of UX strategy, and what a UX Strategist should know and be able to do. We'll share with you some documents and templates that you can use to put together a short and long term strategy roadmap and an action plan for your UX team, whether you are a large team or a team of one.

You will learn:

  • What does it mean to be a UX Strategist?
  • Principles of user experience strategy
  • The types of activities that are involved in UX
  • An overview of the most used UX methods
  • Ideas on how to promote UX in the organization
  • What it means to put together a UX infrastructure in your organization
  • An overview of the principles of good UX design
  • What makes for a good UX process?
  • How to create a UX Strategy Roadmap and an Action Plan, with templates for both

This course is a FREE course, Once you register for the course you can access it 24 hours a day, and learn at your own pace on either a desktop, laptop or mobile device.

Become a UX Strategist. Click the "Register" button at the top of this page now and get started right away to learn the fundamentals of UX Strategy.

This course is part of our UX Strategy Certificate Bundle.

If you have any questions call us (847-909-5946) or email at: info@theteamw.com.

Over 15,000 students are taking our online courses.

All of our courses have an unconditional 30 day money back guarantee.

Who Is The UX Strategy Fundamentals Course For?

The UX Strategy Fundamentals course is for User Experience Professionals, UX Designers, UX Strategists, Product Managers, Web Designers, Business Analysts, and anyone who wants to learn about UX Strategy in the organization. 

More Ways To Learn

We have bulk pricing if you want to purchase multiple courses at one time. Contact us for more details. 

This course is part of our Annual Everything Personal Subscription. If you are interested in having access to all of the Team W training for a year, check out the Annual Everything Subscription.

You can also purchase multiple seat packs for a one-year subscription to this course. Seat pack subscriptions are available as:

About The Instructor: Susan Weinschenk, Ph.D. (aka, The Brain Lady)

Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a user experience professional and behavioral scientist. She applies research in psychology to predict, understand, and explain what motivates people and how they behave. Her work includes training, presenting, and consulting in communications, customer experience, user experience, and usability. She is a consultant and keynote speaker for Fortune 1000 companies, start-ups, non-profit agencies, educational institutions, and conferences. Her clients include Walmart, Disney, The Mayo Clinic, Charles Schwab, and Best Buy.

Dr. Weinschenk is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People, How to Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? Her nickname is The Brain Lady, because she applies research on the brain and neuroscience to design. She is the CEO and Chief Behavioral Scientist at The Team W, and an Adjunct Professor at the University of Wisconsin, Stevens Point.

 

Curriculum

  • UX Strategy Fundamentals
  • Preview
    Introduction to UX Strategy and Deciding on UX Work for Projects
  • How to Prioritize Your UX Projects
  • How to Create a Roadmap and Action Plan for UX Strategy
  • Quiz: UX Strategy Dimensions, Roadmap, and Action Plan
  • UX Principles and UX Infrastructure
  • UX Methods
  • UX Toolbox and Promoting UX in the Organization
  • Quiz: Principles, Methods, the UX Toolbox and Promoting UX
  • Study Guide