This video is still being processed. Please check back later and refresh the page.

Uh oh! Something went wrong, please try again.

UX Strategy Certificate Bundle

A comprehensive curriculum of courses for you to learn the skills and knowledge you need to be a user experience strategist

rate limit

Code not recognized.

About the UX Strategy Certificate Bundle

Join the over 65,000 students who have taken our online video courses. 

Learn the skills and knowledge you need to be a User Experience Strategist by taking the full curriculum of courses in our UX Strategy Certificate program. Show that you have mastered the skills and knowledge needed to be a user experience (UX) Strategy professional. 

When you do User Experience (UX) Design you create products (apps, software, websites, voice interfaces and so on) that are easy to use and engaging. UX Strategy goes beyond design. UX Strategy is about:

    • Deciding what user experience work (research, design, testing) should be done on a particular product or project.
    • Planning which UX projects should get the most attention.
    • Creating a short, mid, and long term plan for the UX work of your group.
    • Effectively communicating what UX is and the UX work you are doing throughout your organization.
    • Increasing the impact the UX work has in the organization.

When you purchase the UX Strategy Certificate course bundle you receive access to the six courses that are required for the UX Strategy Certificate. The fee for the online UX Certificate Exam is included in the bundle too. 

You have unlimited access to all the lessons 24 hours a day, for as long as you want or need them, so you can take the course at your own pace and go back to review any materials any time you want. All of our courses have quizzes, as well as exercises. 

With the bundle you also receive personalized feedback on each exercise via email and career advice via an email from Dr. Susan Weinschenk.

Become a certified UX Strategy professional. Click on the Purchase button at the top of this page and get started now.

If you have any questions call us (847-909-5946) or email at: info@theteamw.com.

What Courses Are In The UX Strategy Bundle

UX Strategy Fundamentals Short Course -- In this short course you will learn the basic principles and processes of UX strategy, and what a UX Strategist should know and be able to do. We'll share with you some documents and templates that you can use to put together a short and long term strategy roadmap and an action plan for your UX team, whether you are a large team or a team of one.

The UX Toolbox -- In this course you will learn about all the UX activities that UX professionals do, when to do each activity, and why. After taking this course you will be able to decide which UX activities are best for a given product and project.

UX Principles -- If you've ever had to defend a user experience (UX) strategy or a UX design then you will appreciate what you will learn in this course. Rather than defending your ideas with your opinions, in this course you will learn about UX Principles and their application so that you can say, "We should change this because of the XXXXX principle..." giving you more influence and power in your UX negotiations.

UX Methods -- In this course you will learn about four different methods for doing UX work. When you are done with this course you will be able to describe what each entails, the basic concepts behind each one, how to go about doing each method, and the pros and cons of each. You will learn about each of these UX Methods: Design Thinking, User Centered Design, Agile UX, and Lean UX.

UX Infrastructure -- UX teams need an infrastructure in place in order to work effectively and efficiently. In this course you will learn about what you should consider having in place, including, standards, patterns, and guidelines for interface design, repositories for user research and designs, and the best places to put the UX team in an organization.

Promoting UX in Your Organization -- No matter how new or how mature user experience (UX) is in your organization, this course will teach you how to take UX to a more influential level in  your organization. You will learn how to market your products and services, how to reframe your work so that it matches the mindset and framework of your stakeholders, and how to calculate the return on investment (ROI) of your UX projects.

Who Is The UX Strategy Certificate Bundle For?

The UX Strategy Certificate Bundle is for UX Designers, UX Professionals, UX Strategists, UX Managers, Product Managers, and anyone who wants to master the body of knowledge and skills for incorporating UX Strategy in their organization.

If you have any questions call us (847-909-5946) or email at: info@theteamw.com.

(We also offer a UX Design Certificate Bundle.)

Prerequisites: There are no specific prerequisites to take the UX Strategy Certificate Bundle, but we do suggest that you have some amount of experience either doing design or user experience work, or working with user experience and design teams. 

All of our courses have an unconditional 30 day money back guarantee.

How Long Will It Take Me To Complete?

The amount of time it takes for people to complete the 6 courses in the bundle, and then study for and take the UX Strategy Exam varies. If you complete all the exercises and quizzes we estimate it will take approximately 30 hours to complete, however, for some people it is less and for others it is more. 

More Ways To Learn

We have bulk pricing if you want to purchase multiple bundles at one time. Contact us for more details. 

This bundle is part of our Annual Everything Personal Subscription. If you are interested in having access to all of the Team W training for a year, check out the Annual Everything Subscription.

You can also purchase multiple seat packs for a one-year subscription to this bundle. Seat pack subscriptions are available as:

About The Instructor: Susan Weinschenk, Ph.D. (aka, The Brain Lady)

Picture of Susan Weinschenk

Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a user experience professional and behavioral scientist. She applies research in psychology to predict, understand, and explain what motivates people and how they behave. Her work includes training, presenting, and consulting in communications, customer experience, user experience, and usability. She is a consultant and keynote speaker for Fortune 1000 companies, start-ups, non-profit agencies, educational institutions, and conferences. Her clients include Walmart, Disney, The Mayo Clinic, Charles Schwab, and Best Buy.

Dr. Weinschenk is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People, How to Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click?  Her nickname is The Brain Lady, because she applies research on the brain and neuroscience to design. She is the CEO and Chief Behavioral Scientist at The Team W, and an Adjunct Professor at the University of Wisconsin, Stevens Point.

Curriculum

  • UX Strategy Fundamentals
  • Preview
    Introduction to UX Strategy and Deciding on UX Work for Projects
  • How to Prioritize Your UX Projects
  • How to Create a Roadmap and Action Plan for UX Strategy
  • Quiz: UX Strategy Dimensions, Roadmap, and Action Plan
  • UX Principles and UX Infrastructure
  • UX Methods
  • UX Toolbox and Promoting UX in the Organization
  • Quiz: Principles, Methods, the UX Toolbox and Promoting UX
  • Study Guide
  • The UX Toolbox
  • Preview
    About the UX Toolbox Course and Tools for Upfront Design
  • Exercise: Choose a UX Tool for Upfront Research
  • Quiz: UX Tools During Research & Discovery
  • UX Tools for Defining the Target Audience and User Tasks
  • Exercise: Choose a UX Tool for Defining the Target Audience
  • Quiz: UX Tools for Defining the Target Audience
  • UX Tools During Design, Part 1
  • Examples of Card Sorting and Tree Test Tool Results
  • UX Tools During Design, Part 2
  • Exercise: Choose a UX Tool During Design
  • Quiz: UX Tools During Design
  • UX Tools to Evaluate an Existing Design
  • Exercise: Choose a UX Tool to Evaluate an Existing Design
  • Quiz: UX Tools to Evaluate a Design
  • Study Guide
  • UX Principles
  • Preview
    UX Principles, Part 1: Human Centered, Control, Expectations, Feedback
  • Exercise: UX Principles Exercise 1
  • Quiz: UX Principles, Part 1
  • UX Principles, Part 2: Communicating Like a Person and Human Factor Loads
  • Quiz: UX Principles, Part 2
  • UX Principles, Part 3: Accommodation, Flexibility, Consistency
  • Exercise: UX Principles Exercise 2
  • Quiz: UX Principles, Part 3
  • UX Principles, Part 4: Accessibility and Cultural Appropriateness,
  • Quiz: UX Principles, Part 4
  • UX Principles, Part 5: Simplicity, Providing Assistance, Forgiveness
  • UX Principles, Part 6: Contextual Appropriateness and Next Steps
  • Exercise: UX Principles Exercise 3
  • Quiz: UX Principles, Part 5 and 6
  • Study Guide
  • UX Methods
  • Preview
    About the Course and an Overview of UX Methods
  • Design Thinking, Part 1
  • Exercise: Design Thinking Affinity Grouping
  • Exercise: Design Thinking Insight Statements
  • Exercise: Design Thinking Define and Ideate
  • Design Thinking, Part 2
  • Quiz: Design Thinking Quiz
  • User Centered Design, Part 1
  • Exercise: User Centered Design 1
  • Quiz: User Centered Design Quiz
  • User Centered Design, Part 2
  • Exercise: User Centered Design Process 2
  • Quiz: User Centered Design Quiz 2
  • Fitting UX into the Agile Process
  • Exercise: Agile UX
  • Quiz: Agile UX
  • The Lean UX Process
  • Exercise: Lean UX
  • Quiz: Lean UX
  • Study Guide
  • UX Infrastructure
  • Preview
    About UX Infrastructure and How to Create Consistency
  • Patterns and Templates and Creating UX History
  • Exercise: Standards, Guidelines, Patterns and Templates
  • Quiz: Standards, Guidelines and UX History
  • Secrets of Successful Consulting
  • Exercise: Secrets of Successful Consulting
  • Quiz: Secrets of Successful Consulting
  • UX Staff, Part 1
  • UX Staff, Part 2
  • Where UX Teams Should Be Located
  • Exercise: UX Staff
  • Quiz: UX Staff and Teams
  • Study Guide
  • Promoting UX in Your Organization
  • Preview
    About Promoting UX in Your Organization
  • Calculating the Return on Investment (ROI) of UX Work, Part 1
  • Calculating ROI, Part 2
  • Exercise: Deciding on KPIs
  • Calculating ROI, Part 3
  • Exercise: Calculate the ROI
  • Quiz: ROI
  • How to Share and Present Your UX Work for Maximum Impact
  • Quiz: Sharing Your Work
  • Finding a High Level Advocate and Next Steps
  • Study Guide
  • UX Strategy Exam and Certificate
  • Final Steps: UX Strategy Exam and Certificate

About the UX Strategy Certificate Bundle

Join the over 65,000 students who have taken our online video courses. 

Learn the skills and knowledge you need to be a User Experience Strategist by taking the full curriculum of courses in our UX Strategy Certificate program. Show that you have mastered the skills and knowledge needed to be a user experience (UX) Strategy professional. 

When you do User Experience (UX) Design you create products (apps, software, websites, voice interfaces and so on) that are easy to use and engaging. UX Strategy goes beyond design. UX Strategy is about:

    • Deciding what user experience work (research, design, testing) should be done on a particular product or project.
    • Planning which UX projects should get the most attention.
    • Creating a short, mid, and long term plan for the UX work of your group.
    • Effectively communicating what UX is and the UX work you are doing throughout your organization.
    • Increasing the impact the UX work has in the organization.

When you purchase the UX Strategy Certificate course bundle you receive access to the six courses that are required for the UX Strategy Certificate. The fee for the online UX Certificate Exam is included in the bundle too. 

You have unlimited access to all the lessons 24 hours a day, for as long as you want or need them, so you can take the course at your own pace and go back to review any materials any time you want. All of our courses have quizzes, as well as exercises. 

With the bundle you also receive personalized feedback on each exercise via email and career advice via an email from Dr. Susan Weinschenk.

Become a certified UX Strategy professional. Click on the Purchase button at the top of this page and get started now.

If you have any questions call us (847-909-5946) or email at: info@theteamw.com.

What Courses Are In The UX Strategy Bundle

UX Strategy Fundamentals Short Course -- In this short course you will learn the basic principles and processes of UX strategy, and what a UX Strategist should know and be able to do. We'll share with you some documents and templates that you can use to put together a short and long term strategy roadmap and an action plan for your UX team, whether you are a large team or a team of one.

The UX Toolbox -- In this course you will learn about all the UX activities that UX professionals do, when to do each activity, and why. After taking this course you will be able to decide which UX activities are best for a given product and project.

UX Principles -- If you've ever had to defend a user experience (UX) strategy or a UX design then you will appreciate what you will learn in this course. Rather than defending your ideas with your opinions, in this course you will learn about UX Principles and their application so that you can say, "We should change this because of the XXXXX principle..." giving you more influence and power in your UX negotiations.

UX Methods -- In this course you will learn about four different methods for doing UX work. When you are done with this course you will be able to describe what each entails, the basic concepts behind each one, how to go about doing each method, and the pros and cons of each. You will learn about each of these UX Methods: Design Thinking, User Centered Design, Agile UX, and Lean UX.

UX Infrastructure -- UX teams need an infrastructure in place in order to work effectively and efficiently. In this course you will learn about what you should consider having in place, including, standards, patterns, and guidelines for interface design, repositories for user research and designs, and the best places to put the UX team in an organization.

Promoting UX in Your Organization -- No matter how new or how mature user experience (UX) is in your organization, this course will teach you how to take UX to a more influential level in  your organization. You will learn how to market your products and services, how to reframe your work so that it matches the mindset and framework of your stakeholders, and how to calculate the return on investment (ROI) of your UX projects.

Who Is The UX Strategy Certificate Bundle For?

The UX Strategy Certificate Bundle is for UX Designers, UX Professionals, UX Strategists, UX Managers, Product Managers, and anyone who wants to master the body of knowledge and skills for incorporating UX Strategy in their organization.

If you have any questions call us (847-909-5946) or email at: info@theteamw.com.

(We also offer a UX Design Certificate Bundle.)

Prerequisites: There are no specific prerequisites to take the UX Strategy Certificate Bundle, but we do suggest that you have some amount of experience either doing design or user experience work, or working with user experience and design teams. 

All of our courses have an unconditional 30 day money back guarantee.

How Long Will It Take Me To Complete?

The amount of time it takes for people to complete the 6 courses in the bundle, and then study for and take the UX Strategy Exam varies. If you complete all the exercises and quizzes we estimate it will take approximately 30 hours to complete, however, for some people it is less and for others it is more. 

More Ways To Learn

We have bulk pricing if you want to purchase multiple bundles at one time. Contact us for more details. 

This bundle is part of our Annual Everything Personal Subscription. If you are interested in having access to all of the Team W training for a year, check out the Annual Everything Subscription.

You can also purchase multiple seat packs for a one-year subscription to this bundle. Seat pack subscriptions are available as:

About The Instructor: Susan Weinschenk, Ph.D. (aka, The Brain Lady)

Picture of Susan Weinschenk

Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a user experience professional and behavioral scientist. She applies research in psychology to predict, understand, and explain what motivates people and how they behave. Her work includes training, presenting, and consulting in communications, customer experience, user experience, and usability. She is a consultant and keynote speaker for Fortune 1000 companies, start-ups, non-profit agencies, educational institutions, and conferences. Her clients include Walmart, Disney, The Mayo Clinic, Charles Schwab, and Best Buy.

Dr. Weinschenk is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People, How to Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click?  Her nickname is The Brain Lady, because she applies research on the brain and neuroscience to design. She is the CEO and Chief Behavioral Scientist at The Team W, and an Adjunct Professor at the University of Wisconsin, Stevens Point.

Curriculum

  • UX Strategy Fundamentals
  • Preview
    Introduction to UX Strategy and Deciding on UX Work for Projects
  • How to Prioritize Your UX Projects
  • How to Create a Roadmap and Action Plan for UX Strategy
  • Quiz: UX Strategy Dimensions, Roadmap, and Action Plan
  • UX Principles and UX Infrastructure
  • UX Methods
  • UX Toolbox and Promoting UX in the Organization
  • Quiz: Principles, Methods, the UX Toolbox and Promoting UX
  • Study Guide
  • The UX Toolbox
  • Preview
    About the UX Toolbox Course and Tools for Upfront Design
  • Exercise: Choose a UX Tool for Upfront Research
  • Quiz: UX Tools During Research & Discovery
  • UX Tools for Defining the Target Audience and User Tasks
  • Exercise: Choose a UX Tool for Defining the Target Audience
  • Quiz: UX Tools for Defining the Target Audience
  • UX Tools During Design, Part 1
  • Examples of Card Sorting and Tree Test Tool Results
  • UX Tools During Design, Part 2
  • Exercise: Choose a UX Tool During Design
  • Quiz: UX Tools During Design
  • UX Tools to Evaluate an Existing Design
  • Exercise: Choose a UX Tool to Evaluate an Existing Design
  • Quiz: UX Tools to Evaluate a Design
  • Study Guide
  • UX Principles
  • Preview
    UX Principles, Part 1: Human Centered, Control, Expectations, Feedback
  • Exercise: UX Principles Exercise 1
  • Quiz: UX Principles, Part 1
  • UX Principles, Part 2: Communicating Like a Person and Human Factor Loads
  • Quiz: UX Principles, Part 2
  • UX Principles, Part 3: Accommodation, Flexibility, Consistency
  • Exercise: UX Principles Exercise 2
  • Quiz: UX Principles, Part 3
  • UX Principles, Part 4: Accessibility and Cultural Appropriateness,
  • Quiz: UX Principles, Part 4
  • UX Principles, Part 5: Simplicity, Providing Assistance, Forgiveness
  • UX Principles, Part 6: Contextual Appropriateness and Next Steps
  • Exercise: UX Principles Exercise 3
  • Quiz: UX Principles, Part 5 and 6
  • Study Guide
  • UX Methods
  • Preview
    About the Course and an Overview of UX Methods
  • Design Thinking, Part 1
  • Exercise: Design Thinking Affinity Grouping
  • Exercise: Design Thinking Insight Statements
  • Exercise: Design Thinking Define and Ideate
  • Design Thinking, Part 2
  • Quiz: Design Thinking Quiz
  • User Centered Design, Part 1
  • Exercise: User Centered Design 1
  • Quiz: User Centered Design Quiz
  • User Centered Design, Part 2
  • Exercise: User Centered Design Process 2
  • Quiz: User Centered Design Quiz 2
  • Fitting UX into the Agile Process
  • Exercise: Agile UX
  • Quiz: Agile UX
  • The Lean UX Process
  • Exercise: Lean UX
  • Quiz: Lean UX
  • Study Guide
  • UX Infrastructure
  • Preview
    About UX Infrastructure and How to Create Consistency
  • Patterns and Templates and Creating UX History
  • Exercise: Standards, Guidelines, Patterns and Templates
  • Quiz: Standards, Guidelines and UX History
  • Secrets of Successful Consulting
  • Exercise: Secrets of Successful Consulting
  • Quiz: Secrets of Successful Consulting
  • UX Staff, Part 1
  • UX Staff, Part 2
  • Where UX Teams Should Be Located
  • Exercise: UX Staff
  • Quiz: UX Staff and Teams
  • Study Guide
  • Promoting UX in Your Organization
  • Preview
    About Promoting UX in Your Organization
  • Calculating the Return on Investment (ROI) of UX Work, Part 1
  • Calculating ROI, Part 2
  • Exercise: Deciding on KPIs
  • Calculating ROI, Part 3
  • Exercise: Calculate the ROI
  • Quiz: ROI
  • How to Share and Present Your UX Work for Maximum Impact
  • Quiz: Sharing Your Work
  • Finding a High Level Advocate and Next Steps
  • Study Guide
  • UX Strategy Exam and Certificate
  • Final Steps: UX Strategy Exam and Certificate