UX Certificate Course Bundle (Strategy Concentration)

All the required and elective courses you need for the UX Certificate, Strategy Concentration

About this course

Show that you have mastered the skills and knowledge needed to be a user experience professional by taking the full curriculum of courses in our UX Certificate program.

You have your choice of two concentrations for the UX Certificate course bundle. This is the Strategy Concentration. You get the four courses that are required for the UX Certificate, and we've picked two strategy electives -- Design Thinking and Lean UX -- to make up the six courses you need for the Certificate. The UX Certificate Exam fee is included in the bundle too. The value of the bundle is $665, so you save $70 and have the convenience of having all the course materials in one place.

You have unlimited access to all the lessons 24 hours a day, for as long as you want or need them, so you can take the course at your own pace and go back to review any materials any time you want. All of our courses have quizzes, as well as exercises that you can send in for feedback from Dr. Susan Weinschenk.

Click on the Purchase button at the top of this page and get started now.

If you have any questions please email us at: info@theteamw.com.

This bundle includes the following courses:

Required Courses:

  • User Experience Fundamentals
  • User Research
  • User Testing
  • Design For Engagement

Elective Courses:

  • Lean UX
  • Design Thinking

AND the UX Certificate Exam fee.

(We also offer a UX Certificate course bundle with a Design Concentration.)

Who Is The Target Audience For The UX Certificate Bundle?

  • UX Designers, UX Professionals, Product Managers, Web Designers, Business Analysts, Usability Professionals

Over 11,000 successful students are taking our online courses.

All of our courses have an unconditional 30 day money back guarantee.

REQUIRED COURSES

User Experience Fundamentals Short Course -- If you design a product that people interact with, then you are designing a user experience. If you want your product to be easy to use, engaging, what people expect, and meet the goals of the organization, then you want to make sure you design an optimal user experience. In this course you will learn the basic principles, processes of good user experience, and what a user experience professional should know and be able to do.

User Research -- When you design a product you make a lot of assumptions. And a major reason that product designs fail is because of these assumptions. The assumptions that will get you into the most trouble are the assumptions you make about your target audience -- who they are, what they want to do, and how they want to do it. In this course you will learn how to create and use personas, scenarios, and task analyses so you are sure you understand your target audience. When you know that, then you can design a successful product.

Design For Engagement -- You'll learn everything you need to know about what motivates people to take action, and how to use this knowledge to design websites, apps, and products so that they are engaging and so people will take the action you want them to take.

User Testing -- Are you launching a new website, software or app? Or maybe you have an existing product that is under-performing. Whether your target audience is complaining about your product, or just aren't using it, user testing can help you get answers and solutions. Or maybe you have competing designs that the team can't agree on,or you want to analyze your competitors. User testing helps you do all this and more. Even if you think you've designed it just right, you can't afford to create a website, software product or app that hasn't been tested by your actual audience. Don't guess! Test! This course will teach you how to do quick, cost-effective user testing on early prototypes through to finished products.

ELECTIVES

Design Thinking -- Thousands of companies use Design Thinking to innovate and implement new products and services. In this course you will learn everything you need to know about Design Thinking concepts and the Design Thinking process. At the beginning you will experience a quick Design Thinking exercise so you can get a feel for what Design Thinking is all about. As the course continues you will pick a case study to work on and take that case study through the process of Design Thinking. When you have completed the course you will know how to start and finish a Design Thinking project on your own.

Lean UX -- You'll learn everything you need to know to use a Lean UX process on your next project. Lean UX applies the Lean Startup ideas to the design of user experiences. When you do Lean UX you come up with hypotheses about design, create minimum viable products/prototypes, then test the hypotheses with your users. At that point you make a decision about whether your hypotheses were true or not, and what idea to try next. It's a radical approach to designing user experiences. The result is that you design better and you design faster.

About The Instructor: Susan Weinschenk, Ph.D. (aka, The Brain Lady)

Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a behavioral scientist. She applies research in psychology to predict, understand, and explain what motivates people and how they behave. Her work includes training, presenting, and consulting in communications, customer experience, user experience, and usability. She is a consultant and keynote speaker for Fortune 1000 companies, start-ups, non-profit agencies, educational institutions, and conferences. Her clients include Walmart, Disney, The Mayo Clinic, Charles Schwab, and Best Buy.

Dr. Weinschenk is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People, How to Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? Her nickname is The Brain Lady, because she applies research on the brain and neuroscience to design. She is the CEO of The Team W.

Curriculum

  • Preview
    About The UX Certificate Course Bundle
  • User Experience Fundamentals Short Course
  • Preview
    What This Course Is About
  • Preview
    Principles Of UX And What A UX Professional Does
  • Quiz 1: UX Principles
  • The Different Roles Of UX
  • Quiz 2: UX Roles
  • UX Processes, Part 1
  • UX Processes, Part 2
  • Quiz 3: UX Process
  • UX Skills, Knowledge, And Obstacles
  • Quiz 4: Skills, Knowledge, Obstacles
  • Next Steps
  • Study Guide For UX Fundamentals
  • User Research
  • Preview
    Why User Research Is Critical To User Experience Design
  • Personas, Part 1
  • Personas, Part 2
  • Exercise: Create A Persona
  • Quiz: Personas
  • Scenarios
  • Exercise: Scenarios
  • Quiz: Scenarios
  • Task Analysis, Part 1
  • Task Analysis, Part 2
  • Exercise: Task Analysis
  • Quiz: Task Analysis
  • How To Conduct An Effective Interview
  • Exercise: Plan And Conduct An Interview
  • Next Steps
  • Study Guide For The User Research Course
  • Design For Engagement
  • Preview
    Why Designing For Engagement Is Critical, & What's In This Course
  • The Need To Belong
  • Exercise: The Need To Belong
  • Quiz: The Need To Belong
  • Instincts
  • Exercise: Instincts
  • Quiz: Instincts
  • Tricks Of The Mind
  • Exercise: Tricks Of The Mind
  • Quiz: Tricks Of The Mind
  • The Power Of Stories
  • Exercise: The Power Of Stories
  • Quiz: The Power Of Stories
  • Habits
  • Quiz: Habits
  • The Desire For Mastery
  • Quiz: The Desire For Mastery
  • How To Apply Engagement Principles To Your Product
  • Exercise: Re-design A Product To Be More Engaging
  • Next Steps
  • Study Guide For The Design For Engagement Course
  • User Testing
  • Preview
    Why Do User Testing And What's In This Course
  • What User Testing Is And What It's Not, And An Overview Of The User Testing Process
  • Quiz: What Is User Testing
  • What To Test And Who To Test
  • Exercise: What To Test
  • How Many People To Test, And How To Recruit Them
  • Quiz: Who To Test
  • Different Types Of User Testing
  • Exercise: Who To Test And Type Of Test
  • Quiz: Types Of User Testing
  • Planning and Conducting User Tests And Writing Task Instructions, Part 1
  • Exercise: Write Instructions
  • Quiz: Writing Task Instructions
  • Planning And Conducting User Tests, Part 2
  • Exercise: Conduct A Test
  • Quiz: Planning A Test
  • Piloting, Data Analysis And Reporting, And Testing Tools
  • Quiz: Data Analysis And Reporting
  • Next Steps
  • Study Guide For The User Testing Course
  • Design Thinking
  • Preview
    Introduction
  • Critical First Exercise
  • Exercise: Design an Ideal Wallet
  • Core Concepts And Process Overview
  • Quiz 1: Core Concepts, And Process
  • Exercise: Pick A Case Study
  • Empathize and Interviews, Part 1
  • Quiz 2: Planning Interviews
  • Exercise: Planning, Conducting, and Analyzing Interviews
  • Empathize and Interviews, Part 2
  • Quiz 3: Conducting Interviews
  • Quiz 4: Analyzing Interviews
  • Exercise: Analyze Interview Data
  • Define, Ideate, and Prototype
  • Framing The Design Challenge
  • Quiz 5: Define and Iterate
  • Exercise: Prototype
  • Testing and Iterating
  • Exercise: Test And Iterate
  • Study Guide For Design Thinking
  • Additional Resources
  • Lean UX
  • Preview
    Why Lean UX?
  • Preview
    About The Instructor
  • Preview
    Lean UX Myths
  • Lean UX Quiz 1
  • Lean Concepts, Part 1 (Learn, Iterate, Experiment, Hypotheses)
  • Exercise 1: Develop Hypotheses
  • Lean Concepts, Part 2 (Minimum Viable Product)
  • Exercise 2: Decide On User Research
  • Exercise 3: Planning An Experiment & The MVP
  • Lean Concepts, Part 3 (Pivot, Collaboration, GOOTB)
  • Exercise 4: Pivot Decisions
  • Lean UX Quiz 2
  • How To Do UX Inside Of A Lean Process
  • The Comprehensive Lean UX Exercise
  • Exercise 5: Case Study Project
  • Lean UX Quiz 3
  • Exercise: Design Ideas
  • Study Guide
  • Ready To Complete The Certificate

About this course

Show that you have mastered the skills and knowledge needed to be a user experience professional by taking the full curriculum of courses in our UX Certificate program.

You have your choice of two concentrations for the UX Certificate course bundle. This is the Strategy Concentration. You get the four courses that are required for the UX Certificate, and we've picked two strategy electives -- Design Thinking and Lean UX -- to make up the six courses you need for the Certificate. The UX Certificate Exam fee is included in the bundle too. The value of the bundle is $665, so you save $70 and have the convenience of having all the course materials in one place.

You have unlimited access to all the lessons 24 hours a day, for as long as you want or need them, so you can take the course at your own pace and go back to review any materials any time you want. All of our courses have quizzes, as well as exercises that you can send in for feedback from Dr. Susan Weinschenk.

Click on the Purchase button at the top of this page and get started now.

If you have any questions please email us at: info@theteamw.com.

This bundle includes the following courses:

Required Courses:

  • User Experience Fundamentals
  • User Research
  • User Testing
  • Design For Engagement

Elective Courses:

  • Lean UX
  • Design Thinking

AND the UX Certificate Exam fee.

(We also offer a UX Certificate course bundle with a Design Concentration.)

Who Is The Target Audience For The UX Certificate Bundle?

  • UX Designers, UX Professionals, Product Managers, Web Designers, Business Analysts, Usability Professionals

Over 11,000 successful students are taking our online courses.

All of our courses have an unconditional 30 day money back guarantee.

REQUIRED COURSES

User Experience Fundamentals Short Course -- If you design a product that people interact with, then you are designing a user experience. If you want your product to be easy to use, engaging, what people expect, and meet the goals of the organization, then you want to make sure you design an optimal user experience. In this course you will learn the basic principles, processes of good user experience, and what a user experience professional should know and be able to do.

User Research -- When you design a product you make a lot of assumptions. And a major reason that product designs fail is because of these assumptions. The assumptions that will get you into the most trouble are the assumptions you make about your target audience -- who they are, what they want to do, and how they want to do it. In this course you will learn how to create and use personas, scenarios, and task analyses so you are sure you understand your target audience. When you know that, then you can design a successful product.

Design For Engagement -- You'll learn everything you need to know about what motivates people to take action, and how to use this knowledge to design websites, apps, and products so that they are engaging and so people will take the action you want them to take.

User Testing -- Are you launching a new website, software or app? Or maybe you have an existing product that is under-performing. Whether your target audience is complaining about your product, or just aren't using it, user testing can help you get answers and solutions. Or maybe you have competing designs that the team can't agree on,or you want to analyze your competitors. User testing helps you do all this and more. Even if you think you've designed it just right, you can't afford to create a website, software product or app that hasn't been tested by your actual audience. Don't guess! Test! This course will teach you how to do quick, cost-effective user testing on early prototypes through to finished products.

ELECTIVES

Design Thinking -- Thousands of companies use Design Thinking to innovate and implement new products and services. In this course you will learn everything you need to know about Design Thinking concepts and the Design Thinking process. At the beginning you will experience a quick Design Thinking exercise so you can get a feel for what Design Thinking is all about. As the course continues you will pick a case study to work on and take that case study through the process of Design Thinking. When you have completed the course you will know how to start and finish a Design Thinking project on your own.

Lean UX -- You'll learn everything you need to know to use a Lean UX process on your next project. Lean UX applies the Lean Startup ideas to the design of user experiences. When you do Lean UX you come up with hypotheses about design, create minimum viable products/prototypes, then test the hypotheses with your users. At that point you make a decision about whether your hypotheses were true or not, and what idea to try next. It's a radical approach to designing user experiences. The result is that you design better and you design faster.

About The Instructor: Susan Weinschenk, Ph.D. (aka, The Brain Lady)

Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a behavioral scientist. She applies research in psychology to predict, understand, and explain what motivates people and how they behave. Her work includes training, presenting, and consulting in communications, customer experience, user experience, and usability. She is a consultant and keynote speaker for Fortune 1000 companies, start-ups, non-profit agencies, educational institutions, and conferences. Her clients include Walmart, Disney, The Mayo Clinic, Charles Schwab, and Best Buy.

Dr. Weinschenk is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People, How to Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? Her nickname is The Brain Lady, because she applies research on the brain and neuroscience to design. She is the CEO of The Team W.

Curriculum

  • Preview
    About The UX Certificate Course Bundle
  • User Experience Fundamentals Short Course
  • Preview
    What This Course Is About
  • Preview
    Principles Of UX And What A UX Professional Does
  • Quiz 1: UX Principles
  • The Different Roles Of UX
  • Quiz 2: UX Roles
  • UX Processes, Part 1
  • UX Processes, Part 2
  • Quiz 3: UX Process
  • UX Skills, Knowledge, And Obstacles
  • Quiz 4: Skills, Knowledge, Obstacles
  • Next Steps
  • Study Guide For UX Fundamentals
  • User Research
  • Preview
    Why User Research Is Critical To User Experience Design
  • Personas, Part 1
  • Personas, Part 2
  • Exercise: Create A Persona
  • Quiz: Personas
  • Scenarios
  • Exercise: Scenarios
  • Quiz: Scenarios
  • Task Analysis, Part 1
  • Task Analysis, Part 2
  • Exercise: Task Analysis
  • Quiz: Task Analysis
  • How To Conduct An Effective Interview
  • Exercise: Plan And Conduct An Interview
  • Next Steps
  • Study Guide For The User Research Course
  • Design For Engagement
  • Preview
    Why Designing For Engagement Is Critical, & What's In This Course
  • The Need To Belong
  • Exercise: The Need To Belong
  • Quiz: The Need To Belong
  • Instincts
  • Exercise: Instincts
  • Quiz: Instincts
  • Tricks Of The Mind
  • Exercise: Tricks Of The Mind
  • Quiz: Tricks Of The Mind
  • The Power Of Stories
  • Exercise: The Power Of Stories
  • Quiz: The Power Of Stories
  • Habits
  • Quiz: Habits
  • The Desire For Mastery
  • Quiz: The Desire For Mastery
  • How To Apply Engagement Principles To Your Product
  • Exercise: Re-design A Product To Be More Engaging
  • Next Steps
  • Study Guide For The Design For Engagement Course
  • User Testing
  • Preview
    Why Do User Testing And What's In This Course
  • What User Testing Is And What It's Not, And An Overview Of The User Testing Process
  • Quiz: What Is User Testing
  • What To Test And Who To Test
  • Exercise: What To Test
  • How Many People To Test, And How To Recruit Them
  • Quiz: Who To Test
  • Different Types Of User Testing
  • Exercise: Who To Test And Type Of Test
  • Quiz: Types Of User Testing
  • Planning and Conducting User Tests And Writing Task Instructions, Part 1
  • Exercise: Write Instructions
  • Quiz: Writing Task Instructions
  • Planning And Conducting User Tests, Part 2
  • Exercise: Conduct A Test
  • Quiz: Planning A Test
  • Piloting, Data Analysis And Reporting, And Testing Tools
  • Quiz: Data Analysis And Reporting
  • Next Steps
  • Study Guide For The User Testing Course
  • Design Thinking
  • Preview
    Introduction
  • Critical First Exercise
  • Exercise: Design an Ideal Wallet
  • Core Concepts And Process Overview
  • Quiz 1: Core Concepts, And Process
  • Exercise: Pick A Case Study
  • Empathize and Interviews, Part 1
  • Quiz 2: Planning Interviews
  • Exercise: Planning, Conducting, and Analyzing Interviews
  • Empathize and Interviews, Part 2
  • Quiz 3: Conducting Interviews
  • Quiz 4: Analyzing Interviews
  • Exercise: Analyze Interview Data
  • Define, Ideate, and Prototype
  • Framing The Design Challenge
  • Quiz 5: Define and Iterate
  • Exercise: Prototype
  • Testing and Iterating
  • Exercise: Test And Iterate
  • Study Guide For Design Thinking
  • Additional Resources
  • Lean UX
  • Preview
    Why Lean UX?
  • Preview
    About The Instructor
  • Preview
    Lean UX Myths
  • Lean UX Quiz 1
  • Lean Concepts, Part 1 (Learn, Iterate, Experiment, Hypotheses)
  • Exercise 1: Develop Hypotheses
  • Lean Concepts, Part 2 (Minimum Viable Product)
  • Exercise 2: Decide On User Research
  • Exercise 3: Planning An Experiment & The MVP
  • Lean Concepts, Part 3 (Pivot, Collaboration, GOOTB)
  • Exercise 4: Pivot Decisions
  • Lean UX Quiz 2
  • How To Do UX Inside Of A Lean Process
  • The Comprehensive Lean UX Exercise
  • Exercise 5: Case Study Project
  • Lean UX Quiz 3
  • Exercise: Design Ideas
  • Study Guide
  • Ready To Complete The Certificate