Cognitive Biases, Part 1
Cognitive Biases, Part 2
Exercise: Cognitive Biases
Decision Research, Part 1
Exercise: Choice Architecture
Decision Research, Part 2
Decision Research, Part 3
Exercise: Choose A Decision Technique
Study Guide: The Science Of Decisions
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The Science Of Decisions
Learn how and why people make decisions to take action
Everyday we all make lots of decisions. Why do people decide what they do? What triggers people to make a decision versus just thinking about it? Are you interested in why you make the decisions you make, or do you want to persaude others to make a decision? In this course you will learn about what happens in the brain before, during, and after people make a decision.
Some examples of what's in the course:
- What cognitive biases are and how they affect decisions
- What causes us to "pull the trigger" and actually make a decision
- The brain science behind decisions
- Group decisions vs. individual decisions
- How we make decisions unconsciously
- When it is best to "trust your gut" vs. think through a decision logically
- How stress affects decision-making
- How goal decisions are different from habit decisions
- How emotions affect our decisions
and much, much more!
You have unlimited access to all the lessons 24 hours a day, for as long as you want or need them, so you can take the course at your own pace and go back to review any materials any time you want. All of our courses have quizzes, as well as exercises that you can send in for feedback from Dr. Susan Weinschenk.
Become a decision expert. Click the Purchase button at the top of this page and get started now.
If you have any questions please email us at: firstname.lastname@example.org
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This course is part of our Annual Everything Personal Subscription. If you are interested in having access to all of the Team W training for a year, check out the Annual Everything Subscription.
This course is also one of the courses in the Brain and Behavioral Science Certificate training bundle. Check out how you can earn a Brain and Behavioral Science Certificate.
You can also purchase multiple seat packs for a one-year subscription to this course. Seat pack subscriptions are available as:
- 10-Seat Pack Subscription
- 20-Seat Pack Subscription
- 50-Seat Pack Subscription
- 100-Seat Pack Subscription
Who Is This Course For?
Anyone who needs to understand the what, how, and why of decision-making
About The Instructor: Susan Weinschenk, Ph.D. (aka, The Brain Lady)
Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a behavioral scientist. She applies research in psychology to predict, understand, and explain what motivates people and how they behave. Her work includes training, presenting, and consulting in communications, customer experience, user experience, and usability. She is a consultant and keynote speaker for Fortune 1000 companies, start-ups, non-profit agencies, educational institutions, and conferences. Her clients include Walmart, Disney, The Mayo Clinic, Charles Schwab, and Best Buy.
Dr. Weinschenk is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People, How to Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? Her nickname is The Brain Lady, because she applies research on the brain and neuroscience to design. She is the CEO and Chief Behavioral Scientist at The Team W, and an Adjunct Professor at the University of Wisconsin, Stevens Point.