This video is still being processed. Please check back later.

The Behavioral Design Process

Learn the best process for designing behavioral change

About this course

In this course you will learn about the the best process to follow when you are designing for behavioral change. We created the Behavioral Design Process to help organizations get better results when they are trying to change behavior. When you are done with this course you will be able to apply the Behavioral Design Process to your projects and your organization. 

You will learn:

  • The 5 steps of the Behavioral Design Process
  • How to use the 5 steps to avoid your own cognitive biases as you plan behavior change
  • How to get your team to agree on the behavioral outcomes/results and why that is important
  • How to determine specific behavioral outcomes
  • How to improve the behavioral outcomes you achieve by thinking as a behavioral designer

All of our courses have quizzes, as well as exercises that you can send in for feedback.

Once you register for the course you can access it 24 hours a day, and learn at your own pace on either a desktop, laptop or mobile device.

Learn the Behavioral Design Process and use it to design for behavioral change.  Click the "Register" button at the top of this page now and get started right away.

If you have any questions call us (847-909-5946) or email at: info@theteamw.com.

This course is part of our UX Design Methods bundle.

 

Over 50,000 students have taken our online courses.

All of our courses have an unconditional 30 day money back guarantee.

Who Is The Behavioral Design Process Course For?

The Behavioral Design Process course is for UX Designers, Product Designers, Product Managers, and people who are designing behavior change in their organization.

More Ways To Learn

We have bulk pricing if you want to purchase multiple courses at one time. Contact us for more details. 

This course is part of our Annual Everything Personal Subscription. If you are interested in having access to all of the Team W training for a year, check out the Annual Everything Subscription.

You can also purchase multiple seat packs for a one-year subscription to this course. Seat pack subscriptions are available as:

About The Instructors:  Susan Weinschenk, Ph.D. (aka, The Brain Lady) and Guthrie Weinschenk, J.D.

Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a user experience professional and behavioral scientist. She applies research in psychology to predict, understand, and explain what motivates people and how they behave. Her work includes training, presenting, and consulting in communications, customer experience, user experience, and usability. She is a consultant and keynote speaker for Fortune 1000 companies, start-ups, non-profit agencies, educational institutions, and conferences. Her clients include Walmart, Disney, The Mayo Clinic, Charles Schwab, and Best Buy. Dr. Weinschenk is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People, How to Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? Her nickname is The Brain Lady, because she applies research on the brain and neuroscience to design. She is the CEO and Chief Behavioral Scientist at The Team W, and an Adjunct Professor at the University of Wisconsin, Stevens Point.

 

Photo of Guthrie

Guthrie Weinschenk earned his J.D. from the Loyola University School of Law in Chicago, and dual B.S. degrees in Economics and International Studies from the University of Wisconsin, Madison. Technology has been a life long passion for Guthrie. As a Behavioral Scientist and the Chief Operations Officer at The Team W he consults with clients on behavioral science, and helps foster and grow the business. Before The Team W, Guthrie worked at British Petroleum (BP) as a Procurement and Supply Chain Specialist, and also at Echo Logistics as an Account Executive. He lives in Chicago, IL.

Curriculum

  • Preview
    Overview of the Behavioral Design Process
  • The Quality of Behavioral Design Formula
  • Choose a Case Study Exercise
  • BDP Quiz 1
  • Step 1: Describe
  • Get All True Facts Exercise
  • Case Study Exercise #1: Get All True Facts
  • Step 1: Describe (Continued)
  • Case Study Exercise #2: Summarize Describe
  • BDP Quiz 2
  • Step 2: Decide
  • BDP Quiz 3
  • Step 2: Decide (Continued)
  • BDP Quiz 4
  • Case Study Exercise #3: Summarize Decide
  • Steps 3 and 4: Design and Test
  • Case Study Exercise #4: Design and Test
  • Step 5: Implement
  • BDP Quiz 5
  • Study Guide

About this course

In this course you will learn about the the best process to follow when you are designing for behavioral change. We created the Behavioral Design Process to help organizations get better results when they are trying to change behavior. When you are done with this course you will be able to apply the Behavioral Design Process to your projects and your organization. 

You will learn:

  • The 5 steps of the Behavioral Design Process
  • How to use the 5 steps to avoid your own cognitive biases as you plan behavior change
  • How to get your team to agree on the behavioral outcomes/results and why that is important
  • How to determine specific behavioral outcomes
  • How to improve the behavioral outcomes you achieve by thinking as a behavioral designer

All of our courses have quizzes, as well as exercises that you can send in for feedback.

Once you register for the course you can access it 24 hours a day, and learn at your own pace on either a desktop, laptop or mobile device.

Learn the Behavioral Design Process and use it to design for behavioral change.  Click the "Register" button at the top of this page now and get started right away.

If you have any questions call us (847-909-5946) or email at: info@theteamw.com.

This course is part of our UX Design Methods bundle.

 

Over 50,000 students have taken our online courses.

All of our courses have an unconditional 30 day money back guarantee.

Who Is The Behavioral Design Process Course For?

The Behavioral Design Process course is for UX Designers, Product Designers, Product Managers, and people who are designing behavior change in their organization.

More Ways To Learn

We have bulk pricing if you want to purchase multiple courses at one time. Contact us for more details. 

This course is part of our Annual Everything Personal Subscription. If you are interested in having access to all of the Team W training for a year, check out the Annual Everything Subscription.

You can also purchase multiple seat packs for a one-year subscription to this course. Seat pack subscriptions are available as:

About The Instructors:  Susan Weinschenk, Ph.D. (aka, The Brain Lady) and Guthrie Weinschenk, J.D.

Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a user experience professional and behavioral scientist. She applies research in psychology to predict, understand, and explain what motivates people and how they behave. Her work includes training, presenting, and consulting in communications, customer experience, user experience, and usability. She is a consultant and keynote speaker for Fortune 1000 companies, start-ups, non-profit agencies, educational institutions, and conferences. Her clients include Walmart, Disney, The Mayo Clinic, Charles Schwab, and Best Buy. Dr. Weinschenk is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People, How to Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? Her nickname is The Brain Lady, because she applies research on the brain and neuroscience to design. She is the CEO and Chief Behavioral Scientist at The Team W, and an Adjunct Professor at the University of Wisconsin, Stevens Point.

 

Photo of Guthrie

Guthrie Weinschenk earned his J.D. from the Loyola University School of Law in Chicago, and dual B.S. degrees in Economics and International Studies from the University of Wisconsin, Madison. Technology has been a life long passion for Guthrie. As a Behavioral Scientist and the Chief Operations Officer at The Team W he consults with clients on behavioral science, and helps foster and grow the business. Before The Team W, Guthrie worked at British Petroleum (BP) as a Procurement and Supply Chain Specialist, and also at Echo Logistics as an Account Executive. He lives in Chicago, IL.

Curriculum

  • Preview
    Overview of the Behavioral Design Process
  • The Quality of Behavioral Design Formula
  • Choose a Case Study Exercise
  • BDP Quiz 1
  • Step 1: Describe
  • Get All True Facts Exercise
  • Case Study Exercise #1: Get All True Facts
  • Step 1: Describe (Continued)
  • Case Study Exercise #2: Summarize Describe
  • BDP Quiz 2
  • Step 2: Decide
  • BDP Quiz 3
  • Step 2: Decide (Continued)
  • BDP Quiz 4
  • Case Study Exercise #3: Summarize Decide
  • Steps 3 and 4: Design and Test
  • Case Study Exercise #4: Design and Test
  • Step 5: Implement
  • BDP Quiz 5
  • Study Guide