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User Research: How To Use User Research To Design the Best Product

Learn how to conduct user research so that you are sure the design of your fits your audience

About This Course

When you design a product you make a lot of assumptions. And a major reason that product designs fail is because of these assumptions. The assumptions that will get you into the most trouble are the assumptions you make about your target audience -- who they are, what they want to do, and how they want to do it.

In this course you will learn all the different types of user research, from personas, scenarios, and task analyses, to field studies, card sorts, tree tests and journey maps. 

Become an expert at user research. Click on the Purchase button at the top of this page and get started now.

Some examples of what's in the course:

  • User research to do throughout the entire design process
  • How to create a user group table
  • How to create personas that your team will actually use
  • How to document what your target audience wants to do with scenarios
  • How to decide what to do a task analysis on
  • The difference between current and optimized task analyses
  • How to decide whether to do a "blue-sky" analysis or one with constraints
  • The how and why of journey maps
  • How to plan and conduct an effective interview
  • Diary studies, Day in the Life studies, and Field Studies
  • Open card sorts, closed card sorts and tree testing
  • User testing

and more!

You have unlimited access to all the lessons 24 hours a day, for as long as you want or need them, so you can take the course at your own pace and go back to review any materials any time you want. All of our courses have quizzes, as well as exercises that you can send in for feedback from Dr. Susan Weinschenk.

Become a User Research expert. Click the Purchase button at the top of this page and get started now.

If you have any questions please email us at: info@theteamw.com.

This course is part of our UX Design Certificate Bundle.

 

Over 15,000 students are taking our online courses.

All of our courses have an unconditional 30 day money back guarantee.

More Ways To Learn

We have bulk pricing if you want to purchase multiple courses at one time. Contact us for more details. 

This course is part of our Annual Everything Personal Subscription. If you are interested in having access to all of the Team W training for a year, check out the Annual Everything Subscription.

This course is also one of the courses in the User Experience Certificate training bundle. Check out how you can earn a User Experience Certificate.

You can also purchase multiple seat packs for a one-year subscription to this course. Seat pack subscriptions are available as:

Who Is This Course For?

The User Research course is for User Experience Designers, Product Designers, Product Managers, and Usability Professionals.

About The Instructor: Susan Weinschenk, Ph.D. (aka, The Brain Lady)

Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a user experience professional and behavioral scientist. She applies research in psychology to predict, understand, and explain what motivates people and how they behave. Her work includes training, presenting, and consulting in communications, customer experience, user experience, and usability. She is a consultant and keynote speaker for Fortune 1000 companies, start-ups, non-profit agencies, educational institutions, and conferences. Her clients include Walmart, Disney, The Mayo Clinic, Charles Schwab, and Best Buy.

Dr. Weinschenk is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People, How to Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? Her nickname is The Brain Lady, because she applies research on the brain and neuroscience to design. She is the CEO and Chief Behavioral Scientist at The Team W, and an Adjunct Professor at the University of Wisconsin, Stevens Point.

Curriculum

  • Preview
    About the User Research Course
  • User Research Throughout Product Design
  • Personas and Scenarios
  • Exercise: Create A Persona
  • Quiz: Personas
  • Exercise: Create Scenarios
  • Quiz: Scenarios
  • Task Analysis
  • Exercise: Task Analysis
  • Quiz: Task Analysis
  • Journey Maps and Surveys
  • Exercise: Create a Journey Map
  • Interviews, Diaries, Day in the Life Studies, and Field Studies
  • Exercise: Plan and Conduct An Interview
  • Quiz: Interviewing and Observations Quiz
  • Card Sorting, Tree Tests, and User Testing
  • Exercise: Plan and Conduct an Open Card Sort, Closed Card Sort and/or a Tree Test.
  • Quiz: Card Sorting and Tree Testing
  • Study Guide

About This Course

When you design a product you make a lot of assumptions. And a major reason that product designs fail is because of these assumptions. The assumptions that will get you into the most trouble are the assumptions you make about your target audience -- who they are, what they want to do, and how they want to do it.

In this course you will learn all the different types of user research, from personas, scenarios, and task analyses, to field studies, card sorts, tree tests and journey maps. 

Become an expert at user research. Click on the Purchase button at the top of this page and get started now.

Some examples of what's in the course:

  • User research to do throughout the entire design process
  • How to create a user group table
  • How to create personas that your team will actually use
  • How to document what your target audience wants to do with scenarios
  • How to decide what to do a task analysis on
  • The difference between current and optimized task analyses
  • How to decide whether to do a "blue-sky" analysis or one with constraints
  • The how and why of journey maps
  • How to plan and conduct an effective interview
  • Diary studies, Day in the Life studies, and Field Studies
  • Open card sorts, closed card sorts and tree testing
  • User testing

and more!

You have unlimited access to all the lessons 24 hours a day, for as long as you want or need them, so you can take the course at your own pace and go back to review any materials any time you want. All of our courses have quizzes, as well as exercises that you can send in for feedback from Dr. Susan Weinschenk.

Become a User Research expert. Click the Purchase button at the top of this page and get started now.

If you have any questions please email us at: info@theteamw.com.

This course is part of our UX Design Certificate Bundle.

 

Over 15,000 students are taking our online courses.

All of our courses have an unconditional 30 day money back guarantee.

More Ways To Learn

We have bulk pricing if you want to purchase multiple courses at one time. Contact us for more details. 

This course is part of our Annual Everything Personal Subscription. If you are interested in having access to all of the Team W training for a year, check out the Annual Everything Subscription.

This course is also one of the courses in the User Experience Certificate training bundle. Check out how you can earn a User Experience Certificate.

You can also purchase multiple seat packs for a one-year subscription to this course. Seat pack subscriptions are available as:

Who Is This Course For?

The User Research course is for User Experience Designers, Product Designers, Product Managers, and Usability Professionals.

About The Instructor: Susan Weinschenk, Ph.D. (aka, The Brain Lady)

Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a user experience professional and behavioral scientist. She applies research in psychology to predict, understand, and explain what motivates people and how they behave. Her work includes training, presenting, and consulting in communications, customer experience, user experience, and usability. She is a consultant and keynote speaker for Fortune 1000 companies, start-ups, non-profit agencies, educational institutions, and conferences. Her clients include Walmart, Disney, The Mayo Clinic, Charles Schwab, and Best Buy.

Dr. Weinschenk is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People, How to Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? Her nickname is The Brain Lady, because she applies research on the brain and neuroscience to design. She is the CEO and Chief Behavioral Scientist at The Team W, and an Adjunct Professor at the University of Wisconsin, Stevens Point.

Curriculum

  • Preview
    About the User Research Course
  • User Research Throughout Product Design
  • Personas and Scenarios
  • Exercise: Create A Persona
  • Quiz: Personas
  • Exercise: Create Scenarios
  • Quiz: Scenarios
  • Task Analysis
  • Exercise: Task Analysis
  • Quiz: Task Analysis
  • Journey Maps and Surveys
  • Exercise: Create a Journey Map
  • Interviews, Diaries, Day in the Life Studies, and Field Studies
  • Exercise: Plan and Conduct An Interview
  • Quiz: Interviewing and Observations Quiz
  • Card Sorting, Tree Tests, and User Testing
  • Exercise: Plan and Conduct an Open Card Sort, Closed Card Sort and/or a Tree Test.
  • Quiz: Card Sorting and Tree Testing
  • Study Guide