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Promoting UX In Your Organization

Tips and techniques for collaborating, communicating, marketing and promoting user experience throughout your organization

About this course

No matter how new or how mature user experience (UX) is in your organization, this course will teach you how to take UX to a more influential level in  your organization. You will learn how to market your products and services, how to reframe your work so that it matches the mindset and framework of your stakeholders, and how to calculate the return on investment (ROI) of your UX projects.

You will learn:

  • How to talk about your UX work so that it fits with the larger goals of the organization
  • How to calculate the return on investment (ROI) of UX work
  • Ideas for how to spread the word about your UX work throughout the organization

and more!

All of our courses have quizzes, as well as exercises that you can send in for feedback from Dr. Susan Weinschenk.

Once you register for the course you can access it 24 hours a day, and learn at your own pace on either a desktop, laptop or mobile device.

Become an expert at promoting UX in your organization. Click the "Register" button at the top of this page now and get started right away.

If you have any questions call us (847-909-5946) or email at: info@theteamw.com.

This course is part of our UX Strategy Certificate Bundle.

 

Over 15,000 students are taking our online courses.

All of our courses have an unconditional 30 day money back guarantee.

Who Is The Promoting UX in the Organzation Course For?

This course is for User Experience Professionals, UX Designers, UX Strategists, UX Managers, and anyone who wants to learn how to promote UX more effectively in their organization. 

More Ways To Learn

We have bulk pricing if you want to purchase multiple courses at one time. Contact us for more details. 

This course is part of our Annual Everything Personal Subscription. If you are interested in having access to all of the Team W training for a year, check out the Annual Everything Subscription.

You can also purchase multiple seat packs for a one-year subscription to this course. Seat pack subscriptions are available as:

About The Instructor: Susan Weinschenk, Ph.D. (aka, The Brain Lady)

Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a user experience professional and behavioral scientist. She applies research in psychology to predict, understand, and explain what motivates people and how they behave. Her work includes training, presenting, and consulting in communications, customer experience, user experience, and usability. She is a consultant and keynote speaker for Fortune 1000 companies, start-ups, non-profit agencies, educational institutions, and conferences. Her clients include Walmart, Disney, The Mayo Clinic, Charles Schwab, and Best Buy.

Dr. Weinschenk is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People, How to Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? Her nickname is The Brain Lady, because she applies research on the brain and neuroscience to design. She is the CEO and Chief Behavioral Scientist at The Team W, and an Adjunct Professor at the University of Wisconsin, Stevens Point.

Curriculum

  • Promoting UX in Your Organization
  • Preview
    About Promoting UX in Your Organization
  • Calculating the Return on Investment (ROI) of UX Work, Part 1
  • Calculating ROI, Part 2
  • Exercise: Deciding on KPIs
  • Calculating ROI, Part 3
  • Exercise: Calculate the ROI
  • Quiz: ROI
  • How to Share and Present Your UX Work for Maximum Impact
  • Quiz: Sharing Your Work
  • Finding a High Level Advocate and Next Steps
  • Study Guide

About this course

No matter how new or how mature user experience (UX) is in your organization, this course will teach you how to take UX to a more influential level in  your organization. You will learn how to market your products and services, how to reframe your work so that it matches the mindset and framework of your stakeholders, and how to calculate the return on investment (ROI) of your UX projects.

You will learn:

  • How to talk about your UX work so that it fits with the larger goals of the organization
  • How to calculate the return on investment (ROI) of UX work
  • Ideas for how to spread the word about your UX work throughout the organization

and more!

All of our courses have quizzes, as well as exercises that you can send in for feedback from Dr. Susan Weinschenk.

Once you register for the course you can access it 24 hours a day, and learn at your own pace on either a desktop, laptop or mobile device.

Become an expert at promoting UX in your organization. Click the "Register" button at the top of this page now and get started right away.

If you have any questions call us (847-909-5946) or email at: info@theteamw.com.

This course is part of our UX Strategy Certificate Bundle.

 

Over 15,000 students are taking our online courses.

All of our courses have an unconditional 30 day money back guarantee.

Who Is The Promoting UX in the Organzation Course For?

This course is for User Experience Professionals, UX Designers, UX Strategists, UX Managers, and anyone who wants to learn how to promote UX more effectively in their organization. 

More Ways To Learn

We have bulk pricing if you want to purchase multiple courses at one time. Contact us for more details. 

This course is part of our Annual Everything Personal Subscription. If you are interested in having access to all of the Team W training for a year, check out the Annual Everything Subscription.

You can also purchase multiple seat packs for a one-year subscription to this course. Seat pack subscriptions are available as:

About The Instructor: Susan Weinschenk, Ph.D. (aka, The Brain Lady)

Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a user experience professional and behavioral scientist. She applies research in psychology to predict, understand, and explain what motivates people and how they behave. Her work includes training, presenting, and consulting in communications, customer experience, user experience, and usability. She is a consultant and keynote speaker for Fortune 1000 companies, start-ups, non-profit agencies, educational institutions, and conferences. Her clients include Walmart, Disney, The Mayo Clinic, Charles Schwab, and Best Buy.

Dr. Weinschenk is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People, How to Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? Her nickname is The Brain Lady, because she applies research on the brain and neuroscience to design. She is the CEO and Chief Behavioral Scientist at The Team W, and an Adjunct Professor at the University of Wisconsin, Stevens Point.

Curriculum

  • Promoting UX in Your Organization
  • Preview
    About Promoting UX in Your Organization
  • Calculating the Return on Investment (ROI) of UX Work, Part 1
  • Calculating ROI, Part 2
  • Exercise: Deciding on KPIs
  • Calculating ROI, Part 3
  • Exercise: Calculate the ROI
  • Quiz: ROI
  • How to Share and Present Your UX Work for Maximum Impact
  • Quiz: Sharing Your Work
  • Finding a High Level Advocate and Next Steps
  • Study Guide