Lesson 1: Problems and Mistakes
Lesson 2: What To Do
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Presenting User Research Results to Stakeholders
Learn the mistakes to avoid and best practices to use when you are presenting user research results to stakeholders
You have just finished your user research, analyzed all the data and are getting ready to present your user research results to the project stakeholders. Your goal?: To communicate the results clearly, encourage the stakeholders to take action, improve the user experience of the product or service, and advance the use of user research in the organization. How can you be sure to do all that?
In this course you will learn the mistakes that people make when presenting user research results, and tips for your presentations that will ensure that your data, your insights, your recommendations and your next step suggestions are heard and acted on. Topics include:
- how much data to include
- how to help your stakeholders report the results to others
- why you shouldn't "bury the lead"
- connecting the results to the stakeholders' point of view and frame reference
When you have completed the course you will know how to improve your results presentations for maximum impact and influence.
This course is a FREE course. Once you register for the course you can access it 24 hours a day, and learn at your own pace on either a desktop, laptop or mobile device.
Master the skills to present user research results with impact. Click the "Register" button at the top of this page now and get started right away.
If you have any questions please email us at: firstname.lastname@example.org
Who Is This Course For?
This course is for User Researchers, UX Professionals, UX Managers, UX Strategists, Product Managers, Product Designers, User Experience professionals, and user research professionals who wants their research results presentations to be clear, engaging, and get people to take action..
About The Instructor: Susan Weinschenk, Ph.D. (aka, The Brain Lady)
Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a user experience professional and behavioral scientist. She applies research in psychology to predict, understand, and explain what motivates people and how they behave. Her work includes training, presenting, and consulting in communications, customer experience, user experience, and usability. She is a consultant and keynote speaker for Fortune 1000 companies, start-ups, non-profit agencies, educational institutions, and conferences. Her clients include Walmart, Disney, The Mayo Clinic, Charles Schwab, and Best Buy.
Dr. Weinschenk is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People, How to Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? Her nickname is The Brain Lady, because she applies research on the brain and neuroscience to design. She is the CEO and Chief Behavioral Scientist at The Team W, and an Adjunct Professor at the University of Wisconsin, Stevens Point.