- Getting Started With Inbound Marketing and The Course
What's in the Course
The Inbound Marketing Idea
- Deciding On Campaign Buyer Personas and Products
Starting The Inbound Marketing Process
Exercise: Create buyer personas
Exercise: Create your product and services list
Exercise: Products by persona
- Choosing And Creating Campaign Content
Types of Content, Part 1 - Blogs and Vlogs
Types of Content, Part 2 -- Newsletters, Whitepapers/Reports, and Infographics
Types of Content, Part 3 -- ebooks, Books, Quizzes, and Videos
Exercise: Create your list of existing content
Exercise: Existing content by persona
Exercise: Add new content to your list of existing content by persona
Exercise: Create a content plan for a buyer persona
- Creating and Implementing the Campaign
Create Your Campaign Map
Lead Generation and Implementation
Exercise: Pick the lead generator
Exercise: Pick the product or service to pitch
Exercise: Create a campaign map
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Attract More Business With Inbound Content Marketing
Get more customers, sell more, and grow your business and revenue
You want to attract more customers, increase revenue, and grow your business. In this course you will learn how to implement inbound content marketing ito attract the right customers to you, engage with them, and prepare them to buy from you.
Some of what's included in this course:
- How to use great free content to attract customers
- How to identify which of your customers will want which content
- How to decide what content to offer
- How to plan and implement a campaign of targeted content
- A step-by-step foolproof process
- Tools to use to implement your campaign
and much, much more!
You have unlimited access to all the lessons 24 hours a day, for as long as you want or need them, so you can take the course at your own pace and go back to review any materials any time you want. All of our courses have quizzes, as well as exercises that you can send in for feedback from Dr. Susan Weinschenk.
Become an expert at inbound content marketing. Click the Purchase button at the top right of this page and get started right away.
If you have any questions please email us at: firstname.lastname@example.org
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All of our courses have an unconditional 30 day money back guarantee.
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About The Instructors
Susan Weinschenk, Ph.D. (aka, The Brain Lady)
Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a behavioral scientist. She applies research in psychology to predict, understand, and explain what motivates people and how they behave. Her work includes training, presenting, and consulting in communications, customer experience, user experience, and usability. She is a consultant and keynote speaker for Fortune 1000 companies, start-ups, non-profit agencies, educational institutions, and conferences. Her clients include Walmart, Disney, The Mayo Clinic, Charles Schwab, and Best Buy.
Dr. Weinschenk is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People, How to Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? Her nickname is The Brain Lady, because she applies research on the brain and neuroscience to design. She is the CEO and Chief Behavioral Scientist at The Team W, and an Adjunct Professor at the University of Wisconsin, Stevens Point.
Guthrie Weinschenk, J.D.
Guthrie Weinschenk earned his J.D. from the Loyola University School of Law in Chicago, and dual B.S. degrees in Economics and International Studies from the University of Wisconsin, Madison. Technology has been a life long passion for Guthrie. As the Chief Operations Officer at The Team W he helps foster and grow the business. Before The Team W, Guthrie worked at British Petroleum (BP) as a Procurement and Supply Chain Specialist, and also at Echo Logistics as an Account Executive. He lives in Chicago, IL.