The Science Of Decisions

You will learn the research and principles of decision-making.

About this course

Little decisions, big decisions, deliberate decisions, decisions from habits-- everyday we all make lots of decisions. Why do people decide what they do? What triggers people to make a decision versus just thinking about it? Whether you are interested in why you make the decisions you make, or you are trying to get other people to make a decision, in this course you will learn about what happens in the brain before, during, and after people make a decision.  

You will learn:

What cognitive biases are and how they affect decisions
What causes neurons to fire that make us decide
Different parts of the brain that are active when we make certain kinds of decisions.
Group decisions vs. individual decisions
How we make decisions unconsciously
When it is best to "trust your gut" vs. think through a decision logically
How stress affects decision-making
How goal decisions are different from habit decisions
How emotions affect our decisions

and much, much more! There are quizzes and exercises throughout the course so you can test your knowledge and practice what you are learning. You can send your exercise results in to Susan Weinschenk, Ph.D., the instructor, and she will personally review your work and send you feedback.

About This Course:

Unconditional 30 day money back guarantee.

All future upgrades and lectures are included for FREE.

You have unlimited access to all the lessons 24 hours a day, for as long as you want or need them, so you can take the course at your own pace and go back to review any materials any time you want.

Who is the audience?

Managers
Team Leaders
Marketers
Salespeople
Teachers
Anyone who needs to understand the what, how, and why of decision-making

About the Instructor: Susan Weinschenk, The Brain Lady

Susan Weinschenk has a Ph.D. in Psychology, is the Chief Behavioral Scientist and CEO at The Team W, Inc, and an Adjunct Professor at the University of Wisconsin. Her work focuses on how to use research in brain and behavioral science to predict, understand, and explain what motivates people and how they behave. Susan teaches, speaks, and consults with Fortune 1000 companies, start-ups, non-profit agencies, educational institutions, and conferences. Her clients include Walmart, Disney, The Mayo Clinic, Charles Schwab, and Best Buy. Dr. Weinschenk is the author of several books, including How to Get People To Do Stuff, 100 Things Every Designer Needs To Know About People, and 100 MORE Things Every Designer Needs To Know About People, and she is a regular columnist for the Psychology Today online magazine.

Curriculum

  • Preview
    About The Science Of Decisions Course
  • Decisions And The Brain
  • Quiz 1
  • Cognitive Biases, Part 1
  • Cognitive Biases, Part 2
  • Exercise: Cognitive Biases
  • Quiz 2
  • Decision Research, Part 1
  • Exercise: Choice Architecture
  • Quiz 3
  • Decision Research, Part 2
  • Quiz 4
  • Decision Research, Part 3
  • Exercise: Choose A Decision Technique
  • Quiz 5
  • Study Guide: The Science Of Decisions

About this course

Little decisions, big decisions, deliberate decisions, decisions from habits-- everyday we all make lots of decisions. Why do people decide what they do? What triggers people to make a decision versus just thinking about it? Whether you are interested in why you make the decisions you make, or you are trying to get other people to make a decision, in this course you will learn about what happens in the brain before, during, and after people make a decision.  

You will learn:

What cognitive biases are and how they affect decisions
What causes neurons to fire that make us decide
Different parts of the brain that are active when we make certain kinds of decisions.
Group decisions vs. individual decisions
How we make decisions unconsciously
When it is best to "trust your gut" vs. think through a decision logically
How stress affects decision-making
How goal decisions are different from habit decisions
How emotions affect our decisions

and much, much more! There are quizzes and exercises throughout the course so you can test your knowledge and practice what you are learning. You can send your exercise results in to Susan Weinschenk, Ph.D., the instructor, and she will personally review your work and send you feedback.

About This Course:

Unconditional 30 day money back guarantee.

All future upgrades and lectures are included for FREE.

You have unlimited access to all the lessons 24 hours a day, for as long as you want or need them, so you can take the course at your own pace and go back to review any materials any time you want.

Who is the audience?

Managers
Team Leaders
Marketers
Salespeople
Teachers
Anyone who needs to understand the what, how, and why of decision-making

About the Instructor: Susan Weinschenk, The Brain Lady

Susan Weinschenk has a Ph.D. in Psychology, is the Chief Behavioral Scientist and CEO at The Team W, Inc, and an Adjunct Professor at the University of Wisconsin. Her work focuses on how to use research in brain and behavioral science to predict, understand, and explain what motivates people and how they behave. Susan teaches, speaks, and consults with Fortune 1000 companies, start-ups, non-profit agencies, educational institutions, and conferences. Her clients include Walmart, Disney, The Mayo Clinic, Charles Schwab, and Best Buy. Dr. Weinschenk is the author of several books, including How to Get People To Do Stuff, 100 Things Every Designer Needs To Know About People, and 100 MORE Things Every Designer Needs To Know About People, and she is a regular columnist for the Psychology Today online magazine.

Curriculum

  • Preview
    About The Science Of Decisions Course
  • Decisions And The Brain
  • Quiz 1
  • Cognitive Biases, Part 1
  • Cognitive Biases, Part 2
  • Exercise: Cognitive Biases
  • Quiz 2
  • Decision Research, Part 1
  • Exercise: Choice Architecture
  • Quiz 3
  • Decision Research, Part 2
  • Quiz 4
  • Decision Research, Part 3
  • Exercise: Choose A Decision Technique
  • Quiz 5
  • Study Guide: The Science Of Decisions