The Science of Creativity

How to use brain science to discover and implement creative ideas and solutions.

About this course

How many times have you heard that certain people are just born creative, and other people aren't. This course debunks this misconception by showing you that creativity is a process with clearly defined steps, that you can learn and apply towards ANY project. We share with you the latest brain science on creativity and show you how to work with the brain's natural creativity and thinking networks to optimize your own creativity. Whether you want to solve problems, create marketing campaigns, write a book, create music or art, the process and practical tips are the same.  

If you think of yourself as creative already, this course will make you more efficient and productive with your creativity.

If you think of yourself as one of the NOT creative people, this class will show you that you are creative, and how to bring that creativity to fruition.

Examples of what is in this course:

  • The three brain networks that are involved in creativity: Executive Attention network, Imagination network, and the Salience network
  • How to work WITH the three networks instead of against them
  • Practical tips on capturing ideas, iterating ideas, and when to "let go" so your unconscious can work on the problem or product you want to create
  • Quizzes to test your knowledge.
  • Exercises to practice what you are learning.

and much, much more!

About This Course:

Unconditional 30 day money back guarantee.

All future upgrades and lectures are included for FREE.

Click the "Purchase" button at the top of this page now and get started right away. You don't want to delay learning how to apply science to be as creative as you can be with solving problems and creating new products.

What are the requirements?

You should be curious about creativity. This course has something in it for everyone, from beginners who many not consider themselves at all creative, to those who think they are somewhat creative, all the way to very creative.

Who is the target audience?

  • Designers, product managers, musicians, artists, writers, problems solvers, engineers, developers, visual designers, team managers, inventors, marketers, business owners, entrepreneurs.

About the Instructor

Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a behavioral scientist. She applies research in psychology to predict, understand, and explain what motivates people and how they behave. Her work includes training, presenting, and consulting in brain science, communications, design, and user experience. She is a consultant and keynote speaker for Fortune 1000 companies, start-ups, non-profit agencies, educational institutions, and conferences. Her clients include Walmart, Disney, The Mayo Clinic, Charles Schwab, and Best Buy.

Dr. Weinschenk is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People, How to Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? Her nickname is The Brain Lady, because she applies research on the brain and neuroscience to design. She is the CEO of The Team W, and she also composes music.

 

Curriculum

  • Creativity: What's True And What's Myth
  • Quiz 1
  • Preview
    Creativity Networks In The Brain
  • Exercise: Pick A Case Study
  • Quiz 2
  • Working With, Not Against, The Brain Creativity Networks
  • Exercise: Engaging The Executive Attention Network
  • Quiz 3
  • Practical Ideas, Part 1
  • Exercise: Your "Let Go" Activities
  • Exercise: Your Methods For Capturing Ideas
  • Exercise: Case Study -- Capture Ideas
  • Quiz 4
  • Practical Ideas, Part 2
  • Exercise: Knowledge And Experience
  • Quiz 5
  • Practical Ideas, Part 3
  • Exercise: Practice And Habits
  • Exercise: Brain Networks
  • Quiz 6

About this course

How many times have you heard that certain people are just born creative, and other people aren't. This course debunks this misconception by showing you that creativity is a process with clearly defined steps, that you can learn and apply towards ANY project. We share with you the latest brain science on creativity and show you how to work with the brain's natural creativity and thinking networks to optimize your own creativity. Whether you want to solve problems, create marketing campaigns, write a book, create music or art, the process and practical tips are the same.  

If you think of yourself as creative already, this course will make you more efficient and productive with your creativity.

If you think of yourself as one of the NOT creative people, this class will show you that you are creative, and how to bring that creativity to fruition.

Examples of what is in this course:

  • The three brain networks that are involved in creativity: Executive Attention network, Imagination network, and the Salience network
  • How to work WITH the three networks instead of against them
  • Practical tips on capturing ideas, iterating ideas, and when to "let go" so your unconscious can work on the problem or product you want to create
  • Quizzes to test your knowledge.
  • Exercises to practice what you are learning.

and much, much more!

About This Course:

Unconditional 30 day money back guarantee.

All future upgrades and lectures are included for FREE.

Click the "Purchase" button at the top of this page now and get started right away. You don't want to delay learning how to apply science to be as creative as you can be with solving problems and creating new products.

What are the requirements?

You should be curious about creativity. This course has something in it for everyone, from beginners who many not consider themselves at all creative, to those who think they are somewhat creative, all the way to very creative.

Who is the target audience?

  • Designers, product managers, musicians, artists, writers, problems solvers, engineers, developers, visual designers, team managers, inventors, marketers, business owners, entrepreneurs.

About the Instructor

Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a behavioral scientist. She applies research in psychology to predict, understand, and explain what motivates people and how they behave. Her work includes training, presenting, and consulting in brain science, communications, design, and user experience. She is a consultant and keynote speaker for Fortune 1000 companies, start-ups, non-profit agencies, educational institutions, and conferences. Her clients include Walmart, Disney, The Mayo Clinic, Charles Schwab, and Best Buy.

Dr. Weinschenk is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People, How to Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? Her nickname is The Brain Lady, because she applies research on the brain and neuroscience to design. She is the CEO of The Team W, and she also composes music.

 

Curriculum

  • Creativity: What's True And What's Myth
  • Quiz 1
  • Preview
    Creativity Networks In The Brain
  • Exercise: Pick A Case Study
  • Quiz 2
  • Working With, Not Against, The Brain Creativity Networks
  • Exercise: Engaging The Executive Attention Network
  • Quiz 3
  • Practical Ideas, Part 1
  • Exercise: Your "Let Go" Activities
  • Exercise: Your Methods For Capturing Ideas
  • Exercise: Case Study -- Capture Ideas
  • Quiz 4
  • Practical Ideas, Part 2
  • Exercise: Knowledge And Experience
  • Quiz 5
  • Practical Ideas, Part 3
  • Exercise: Practice And Habits
  • Exercise: Brain Networks
  • Quiz 6