The Art and Science of Creativity

How to bring your ideas into reality

About this course

OVER 30 SUCCESSFUL STUDENTS HAVE ALREADY SIGNED UP FOR THIS COURSE

How many times have you heard that certain people are just born creative, and certain people aren't. This course debunks this misconception by showing you that creativity is a process with clearly defined steps, that you can learn and apply towards ANY project. Using techniques taken from brain science to rocket science, you'll learn that everyone, including you, is born creative. If you think of yourself as creative already,this course will make you more efficient and productive with your creativity. If you think of yourself as one of the not creative people, this class will show you that you ARE creative, and how to bring that creativity to fruition. Examples of what is in this course:

  • What you need to know about every step of the creative process, from coming up with an initial idea, unpacking and expanding upon it, to shaping and refining it.
  • The seven key principles of creativity.
  • Common roadblocks to creativity, and the remedies to get you through these roadblocks.
  • The brain science of the unconscious, how it applies to creativity, and how to give your brain the right data it needs to figure out the problem or next course of action.
  • Case study examples of creative projects.
  • Quizzes to test your knowledge.
  • Exercises to practice what you are learning.

and much, much more!

About This Course:

Unconditional 30 day money back guarantee.

All future upgrades and lectures are included for FREE.

Click the "Purchase" button at the top of this page now and get started right away. You don't want to delay learning how to apply science to be as creative as you can be with solving problems and creating new projects.

What are the requirements?

You should be curious about creativity. This course has something in it for everyone, from beginners who many not consider themselves at all creative, to those who think they are somewhat creative, all they way to very creative.

What am I going to get from this course?

  • Over 31 lectures and 2.5 hours of content!
  • Learn the brain science behind creativity, and how to help your mind and body work for you, not against you.
  • Learn the principles of creativity that you can apply to any project.
  • Learn the roadblocks to creativity that you may encounter, and remedies to overcome them so you can move forward.
  • Learn how to use a creative process to maximize the quantity and quality of your creative activities.

Who is the target audience?

  • Designers, musicians, artists, writers, problems solvers, engineers, developers, visual designers, managers, inventors, marketers, business owners, entrepreneurs.

About the Instructors: Susan Weinschenk, The Brain Lady and Sam Spitzer, Inventor, Aerospace Engineer, Jazz Musician

Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a behavioral psychologist. She applies research in psychology to predict, understand, and explain what motivates people and how they behave. Her work includes training, presenting, and consulting in communications, customer experience, user experience, and usability. She is a consultant and keynote speaker for Fortune 1000 companies, start-ups, non-profit agencies, educational institutions, and conferences. Her clients include Walmart, Disney, The Mayo Clinic, Charles Schwab, and Best Buy. Dr. Weinschenk is the author of several books, including How to Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, 100 Things Every Designer Needs To Know About People, and Neuro Web Design: What makes them click? Her nickname is The Brain Lady, because she applies research on the brain and neuroscience to design. She is the founder of the Weinschenk Institute.

Aerospace Engineer, jazz pianist, rocket scientist, composer, watergun designer, inventor, singer, artist, Sam Spitzer still is not absolutely sure what he wants to be when he grows up. While working as a Propulsion Engineer with the Federal Aviation Administration he was responsible for the safety of over half a million passengers per year, and allowed him to explore, understand, and crawl around in the guts of the Boeing 737NG. His first hand knowledge and experience with creativity comes from the creative lives he's led: Sam has designed and built regeneratively cooled liquid fuel rocket engines, and played and taught jazz piano. He is a jazz vocalist and composes original songs. He makes the world's most powerful water guns and mints his own art coins just for fun.

Curriculum

  • Section 1: Introduction to the Art and Science of Creativity
  • Preview
    Lecture 1: Why Take This Course?
  • Preview
    Lecture 2: About The Instructors
  • Preview
    Lecture 3: What's In This Course?
  • Section 2: About Creativity
  • Lecture 4: Three Types Of Creativity
  • Lecture 5: "I'm Not Creative"
  • Section 3: The Program
  • Lecture 6: Introduction To The Creative Program
  • Lecture 7: Seeds
  • Lecture 8: Capturing A Seed Example -- Nicole Atkins
  • Lecture 9: Noodling
  • Lecture 10: Refine
  • Lecture 11: Stopping
  • Lecture 12: Pauses
  • Quiz 1: Quizzin' the program
  • Section 4: Case Study Example 1
  • Lecture 13: Case Study Example: Writing a Book
  • Section 5: The 7 Principles of Creativity
  • Preview
    Lecture 14: Introduction to the 7 Principles of Creativity
  • Lecture 15: Clay On The Wheel
  • Lecture 16: Don't Crush Green Shoots
  • Lecture 17: Third Time's The Charm
  • Lecture 18: Rocket Science Ain't Rocket Science
  • Preview
    Lecture 19: Getting Gone
  • Lecture 20: Odd Gifts And Aggravations
  • Lecture 21: Helping Hands
  • Quiz 2: Quiz on the 7 Principles of Creativity
  • Section 6 - Case Study Example 2
  • Lecture 22: Case Study Example: "To The Leaves That Fall" Song
  • Section 7: Roadblocks to Creativity
  • Lecture 23: Introduction to Roadblocks
  • Lecture 24: Roadblock Remedies
  • Lecture 25: The Problem With Perfection
  • Lecture 26: More Roadblocks and Their Remedies
  • Lecture 27: But Wait! There's More...Roadblocks and Their Remedies
  • Quiz 3: Quiz On Roadblocks and Remedies
  • Section 8: Case Study Example 3
  • Lecture 28: Case Study Example: "Lost Forever" Song
  • Section 9: Techniques to Encourage Creativity
  • Lecture 29: Constraints
  • Lecture 30: Tools for Creativity
  • Quiz 4: Quiz on Techniques to Encourage Creativity
  • Section 10: Before You Go
  • Lecture 31: If Not You, Who?

About this course

OVER 30 SUCCESSFUL STUDENTS HAVE ALREADY SIGNED UP FOR THIS COURSE

How many times have you heard that certain people are just born creative, and certain people aren't. This course debunks this misconception by showing you that creativity is a process with clearly defined steps, that you can learn and apply towards ANY project. Using techniques taken from brain science to rocket science, you'll learn that everyone, including you, is born creative. If you think of yourself as creative already,this course will make you more efficient and productive with your creativity. If you think of yourself as one of the not creative people, this class will show you that you ARE creative, and how to bring that creativity to fruition. Examples of what is in this course:

  • What you need to know about every step of the creative process, from coming up with an initial idea, unpacking and expanding upon it, to shaping and refining it.
  • The seven key principles of creativity.
  • Common roadblocks to creativity, and the remedies to get you through these roadblocks.
  • The brain science of the unconscious, how it applies to creativity, and how to give your brain the right data it needs to figure out the problem or next course of action.
  • Case study examples of creative projects.
  • Quizzes to test your knowledge.
  • Exercises to practice what you are learning.

and much, much more!

About This Course:

Unconditional 30 day money back guarantee.

All future upgrades and lectures are included for FREE.

Click the "Purchase" button at the top of this page now and get started right away. You don't want to delay learning how to apply science to be as creative as you can be with solving problems and creating new projects.

What are the requirements?

You should be curious about creativity. This course has something in it for everyone, from beginners who many not consider themselves at all creative, to those who think they are somewhat creative, all they way to very creative.

What am I going to get from this course?

  • Over 31 lectures and 2.5 hours of content!
  • Learn the brain science behind creativity, and how to help your mind and body work for you, not against you.
  • Learn the principles of creativity that you can apply to any project.
  • Learn the roadblocks to creativity that you may encounter, and remedies to overcome them so you can move forward.
  • Learn how to use a creative process to maximize the quantity and quality of your creative activities.

Who is the target audience?

  • Designers, musicians, artists, writers, problems solvers, engineers, developers, visual designers, managers, inventors, marketers, business owners, entrepreneurs.

About the Instructors: Susan Weinschenk, The Brain Lady and Sam Spitzer, Inventor, Aerospace Engineer, Jazz Musician

Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a behavioral psychologist. She applies research in psychology to predict, understand, and explain what motivates people and how they behave. Her work includes training, presenting, and consulting in communications, customer experience, user experience, and usability. She is a consultant and keynote speaker for Fortune 1000 companies, start-ups, non-profit agencies, educational institutions, and conferences. Her clients include Walmart, Disney, The Mayo Clinic, Charles Schwab, and Best Buy. Dr. Weinschenk is the author of several books, including How to Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, 100 Things Every Designer Needs To Know About People, and Neuro Web Design: What makes them click? Her nickname is The Brain Lady, because she applies research on the brain and neuroscience to design. She is the founder of the Weinschenk Institute.

Aerospace Engineer, jazz pianist, rocket scientist, composer, watergun designer, inventor, singer, artist, Sam Spitzer still is not absolutely sure what he wants to be when he grows up. While working as a Propulsion Engineer with the Federal Aviation Administration he was responsible for the safety of over half a million passengers per year, and allowed him to explore, understand, and crawl around in the guts of the Boeing 737NG. His first hand knowledge and experience with creativity comes from the creative lives he's led: Sam has designed and built regeneratively cooled liquid fuel rocket engines, and played and taught jazz piano. He is a jazz vocalist and composes original songs. He makes the world's most powerful water guns and mints his own art coins just for fun.

Curriculum

  • Section 1: Introduction to the Art and Science of Creativity
  • Preview
    Lecture 1: Why Take This Course?
  • Preview
    Lecture 2: About The Instructors
  • Preview
    Lecture 3: What's In This Course?
  • Section 2: About Creativity
  • Lecture 4: Three Types Of Creativity
  • Lecture 5: "I'm Not Creative"
  • Section 3: The Program
  • Lecture 6: Introduction To The Creative Program
  • Lecture 7: Seeds
  • Lecture 8: Capturing A Seed Example -- Nicole Atkins
  • Lecture 9: Noodling
  • Lecture 10: Refine
  • Lecture 11: Stopping
  • Lecture 12: Pauses
  • Quiz 1: Quizzin' the program
  • Section 4: Case Study Example 1
  • Lecture 13: Case Study Example: Writing a Book
  • Section 5: The 7 Principles of Creativity
  • Preview
    Lecture 14: Introduction to the 7 Principles of Creativity
  • Lecture 15: Clay On The Wheel
  • Lecture 16: Don't Crush Green Shoots
  • Lecture 17: Third Time's The Charm
  • Lecture 18: Rocket Science Ain't Rocket Science
  • Preview
    Lecture 19: Getting Gone
  • Lecture 20: Odd Gifts And Aggravations
  • Lecture 21: Helping Hands
  • Quiz 2: Quiz on the 7 Principles of Creativity
  • Section 6 - Case Study Example 2
  • Lecture 22: Case Study Example: "To The Leaves That Fall" Song
  • Section 7: Roadblocks to Creativity
  • Lecture 23: Introduction to Roadblocks
  • Lecture 24: Roadblock Remedies
  • Lecture 25: The Problem With Perfection
  • Lecture 26: More Roadblocks and Their Remedies
  • Lecture 27: But Wait! There's More...Roadblocks and Their Remedies
  • Quiz 3: Quiz On Roadblocks and Remedies
  • Section 8: Case Study Example 3
  • Lecture 28: Case Study Example: "Lost Forever" Song
  • Section 9: Techniques to Encourage Creativity
  • Lecture 29: Constraints
  • Lecture 30: Tools for Creativity
  • Quiz 4: Quiz on Techniques to Encourage Creativity
  • Section 10: Before You Go
  • Lecture 31: If Not You, Who?