User Research Enterprise Edition

The Enterprise Edition of the User Research course gives you a full year of access to all the course materials so your entire team can learn. If you want to design a usable and engaging user experience then you have to gather data on and make decisions about your target audience, and what they want and need to do with the product you are designing.

Here are some of the things the participants will learn:

• The what, why and how of personas
• Project vs. enterprise wide personas
• User groups vs. personas
• How many personas to have
• The what, why and how of scenarios
• How a scenario is different from a use case scenario
• The what, why and how of task analyses
• Current vs. optimized task analyses
• What type of document to use for a task analysis
• How to conduct an effective interview
• What is a semi-structured interview protocol

NOTE: This is an Enterprise Edition Course. This course includes videos, quizzes, exercises, discussion questions, student summaries, a study guide, and a facilitator's guide. The assumption is that you have a facilitator that takes the participants through the course as a group. The course is organized into 6 sessions. Each session consists of a 15-30 minute video plus all of the student and facilitator materials.

Your subscription gives you access to all the course materials for a full year, including updates and new content at no additional charge.

If any of your team is working towards their UX Certificate, this course also includes a Study Guide to help them prep for the UX Certificate exam.

Purchase a full one-year subscription now by clicking on the Purchase button at the top of this page and get started now.

If you have any questions please email us at: info@theteamw.com

Who is the target audience?

• UX Designers, UX Professionals, Web Designers, Business Analysts, Usability Professionals

About the Instructor: Susan Weinschenk, The Brain Lady

Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a behavioral scientist. She applies research in psychology to predict, understand, and explain what motivates people and how they behave. Her work includes training, presenting, and consulting in communications, customer experience, user experience, and usability. She is a consultant and keynote speaker for Fortune 1000 companies, start-ups, non-profit agencies, educational institutions, and conferences. Her clients include Walmart, Disney, The Mayo Clinic, Charles Schwab, and Best Buy.

Dr. Weinschenk is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People, How to Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? Her nickname is The Brain Lady, because she applies research on the brain and neuroscience to design. She is the CEO of The Team W.