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The Science of Creativity

How to use brain science to a creative problem solver and designer

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About This Course

Anyone can learn to be more creative. Creativity is a process with clearly defined steps, that you can learn and apply towards ANY project. In this course you will learn the latest brain science on creativity and how to work with the brain's natural creativity and thinking networks to optimize your own creativity. 

Some examples of what's in this course:

  • The three brain networks that are involved in creativity
  • How to work WITH the three networks instead of against them
  • Practical tips on capturing and iterating ideas
  • How to "let go" so your unconscious can work on a creative solution

and much, much more!

You have unlimited access to all the lessons 24 hours a day, for as long as you want or need them, so you can take the course at your own pace and go back to review any materials any time you want. All of our courses have quizzes, as well as exercises that you can send in for feedback from Dr. Susan Weinschenk.

Become a creator. Click the Purchase button at the top of this page and get started now.

If you have any questions please email us at: info@theteamw.com

 

Over 50,000 students have signed up for our online courses.

All of our courses have an unconditional 30 day money back guarantee.

More Ways To Learn

We have bulk pricing if you want to purchase multiple courses at one time. Contact us for more details. 

This course is part of our Annual Everything Personal Subscription. If you are interested in having access to all of the Team W training for a year, check out the Annual Everything Subscription.

You can also purchase multiple seat packs for a one-year subscription to this course. Seat pack subscriptions are available as:

Who Is This Course For?

Managers
Team leaders
Designers
Marketing professionals
Anyone who wants to learn how to be more creative

About The Instructor: Susan Weinschenk, Ph.D. (aka, The Brain Lady)

Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a behavioral scientist. She applies research in psychology to predict, understand, and explain what motivates people and how they behave. Her work includes training, presenting, and consulting in communications, customer experience, user experience, and usability. She is a consultant and keynote speaker for Fortune 1000 companies, start-ups, non-profit agencies, educational institutions, and conferences. Her clients include Walmart, Disney, The Mayo Clinic, Charles Schwab, and Best Buy.

Dr. Weinschenk is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People, How to Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? Her nickname is The Brain Lady, because she applies research on the brain and neuroscience to design. She is the CEO and Chief Behavioral Scientist at The Team W, and an Adjunct Professor at the University of Wisconsin, Stevens Point.

 

Curriculum

  • Preview
    Creativity: What's True And What's Myth
  • Quiz 1
  • Creativity Networks In The Brain
  • Exercise: Pick A Case Study
  • Quiz 2
  • Working With, Not Against, The Brain Creativity Networks
  • Exercise: Engaging The Executive Attention Network
  • Quiz 3
  • Practical Ideas, Part 1
  • Exercise: Your "Let Go" Activities
  • Exercise: Your Methods For Capturing Ideas
  • Exercise: Case Study -- Capture Ideas
  • Quiz 4
  • Practical Ideas, Part 2
  • Exercise: Knowledge And Experience
  • Quiz 5
  • Practical Ideas, Part 3
  • Exercise: Practice And Habits
  • Exercise: Brain Networks
  • Quiz 6

About This Course

Anyone can learn to be more creative. Creativity is a process with clearly defined steps, that you can learn and apply towards ANY project. In this course you will learn the latest brain science on creativity and how to work with the brain's natural creativity and thinking networks to optimize your own creativity. 

Some examples of what's in this course:

  • The three brain networks that are involved in creativity
  • How to work WITH the three networks instead of against them
  • Practical tips on capturing and iterating ideas
  • How to "let go" so your unconscious can work on a creative solution

and much, much more!

You have unlimited access to all the lessons 24 hours a day, for as long as you want or need them, so you can take the course at your own pace and go back to review any materials any time you want. All of our courses have quizzes, as well as exercises that you can send in for feedback from Dr. Susan Weinschenk.

Become a creator. Click the Purchase button at the top of this page and get started now.

If you have any questions please email us at: info@theteamw.com

 

Over 50,000 students have signed up for our online courses.

All of our courses have an unconditional 30 day money back guarantee.

More Ways To Learn

We have bulk pricing if you want to purchase multiple courses at one time. Contact us for more details. 

This course is part of our Annual Everything Personal Subscription. If you are interested in having access to all of the Team W training for a year, check out the Annual Everything Subscription.

You can also purchase multiple seat packs for a one-year subscription to this course. Seat pack subscriptions are available as:

Who Is This Course For?

Managers
Team leaders
Designers
Marketing professionals
Anyone who wants to learn how to be more creative

About The Instructor: Susan Weinschenk, Ph.D. (aka, The Brain Lady)

Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a behavioral scientist. She applies research in psychology to predict, understand, and explain what motivates people and how they behave. Her work includes training, presenting, and consulting in communications, customer experience, user experience, and usability. She is a consultant and keynote speaker for Fortune 1000 companies, start-ups, non-profit agencies, educational institutions, and conferences. Her clients include Walmart, Disney, The Mayo Clinic, Charles Schwab, and Best Buy.

Dr. Weinschenk is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People, How to Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? Her nickname is The Brain Lady, because she applies research on the brain and neuroscience to design. She is the CEO and Chief Behavioral Scientist at The Team W, and an Adjunct Professor at the University of Wisconsin, Stevens Point.

 

Curriculum

  • Preview
    Creativity: What's True And What's Myth
  • Quiz 1
  • Creativity Networks In The Brain
  • Exercise: Pick A Case Study
  • Quiz 2
  • Working With, Not Against, The Brain Creativity Networks
  • Exercise: Engaging The Executive Attention Network
  • Quiz 3
  • Practical Ideas, Part 1
  • Exercise: Your "Let Go" Activities
  • Exercise: Your Methods For Capturing Ideas
  • Exercise: Case Study -- Capture Ideas
  • Quiz 4
  • Practical Ideas, Part 2
  • Exercise: Knowledge And Experience
  • Quiz 5
  • Practical Ideas, Part 3
  • Exercise: Practice And Habits
  • Exercise: Brain Networks
  • Quiz 6