All Course Materials
Session 1: Introduction To The Course, And Grabbing Visual Attention
Session 2: Anchoring, Decision-Making, And Human Factor Loads
Session 3: Motivation Part 1 -- Choice Architecture And Some Social Factors
Session 4: Motivation 2 - Finishing Social Factors, Making Things Difficult, Stories, & Instincts
Session 5: Motivation, Part 3 -- Habits, Rewards, Gamification, The Desire For Mastery
Session 6: Applying Engagement Principles In Design
Design For Engagement Enterprise Edition
This course teaches the behavioral science and user experience principles of how to make digital products engaging and persuasive.
The Enterprise Edition of the Design For Engagement course gives you a full year of access to all the course materials so your entire team can learn. In this course you will learn how to design a user experience (UX) that is engaging. You'll learn about what motivates people to take action, and how to use this knowledge to design websites, apps, and products so that they are engaging and so people will take the action you want them to take.
This course is based on a semester-long course taught at the University of Wisconsin, Stevens Point by the same instructor, Dr. Susan Weinschenk.
Here are some of the things the participants will learn:
- The parts of the visual cortex that are sensitive to certain visual stimuli, and how that should inform your visual designs
- A special part of the brain that is sensitive to faces and how to use faces to grab attention
- People prefer curved objects
- How having a number in one place can affect how people respond later on
- The two main types of decisions and how to design for both
- How to use human factor loads to make a product more engaging
- Choice architecture
- Social validation
- Nouns vs. verbs
- How people process stories
- The impact of self-stories on behavior
- Which instincts grab attention
- What makes a product habit forming
- When to use rewards and when not to
- Why gamification often doesn't work
- How to stimulate the desire for mastery
- How to apply engagement principles to a re-design
- How to apply engagement principles if you are designing a new product
This is an Enterprise Edition Course. This course includes videos, quizzes, exercises, discussion questions, student summaries, a study guide, and a facilitator's guide. The assumption is that you have a facilitator that takes the participants through the course as a group. The course is organized into 6 sessions. Each session consists of a 16-23 minute video plus student handouts, quizzes, and so on. Your subscription gives you access to all the course materials for a full year, including updates and new content at no additional charge. If any of your team is working towards their UX Certificate, this course also includes a Study Guide to help them prep for the UX Certificate exam.
Purchase a full one-year subscription now by clicking on the Purchase button at the top of this page and get started now.
If you have any questions please email us at: firstname.lastname@example.org/
Who is the target audience?
- UX Designers, UX Professionals, Web Designers, Business Analysts, Usability Professionals
About the Instructor: Susan Weinschenk, The Brain Lady
Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a behavioral scientist. She applies research in psychology to predict, understand, and explain what motivates people and how they behave. Her work includes training, presenting, and consulting in communications, customer experience, user experience, and usability. She is a consultant and keynote speaker for Fortune 1000 companies, start-ups, non-profit agencies, educational institutions, and conferences. Her clients include Walmart, Disney, The Mayo Clinic, Charles Schwab, and Best Buy. Dr. Weinschenk is the author of several books, including 100 Things Every Designer Needs To Know About People,100 MORE Things Every Designer Needs To Know About People, How to Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? Her nickname is The Brain Lady, because she applies research on the brain and neuroscience to design. She is the CEO of The Team W.