User Research: How To Use Personas, Scenarios, & Task Analyses To Design the Best Product

Design products that fit your audience. Design better products by learning how to create better UX personas, scenarios, and task analyses.

About this course

NOTE: This course is a combination of two previous courses: Personas And Scenarios and Task Analysis. Over 1000 students have signed up for those courses.

When you design a product you make a lot of assumptions. And a major reason that product designs fail is because of these assumptions. The assumptions that will get you into the most trouble are the assumptions you make about your target audience -- who they are, what they want to do, and how they want to do it. In this course you will learn how to create and use personas, scenarios, and task analyses so you are sure you understand your target audience. When you know that, then you can design a successful product.

About This Course:

Unconditional 30 day money back guarantee

All future upgrades and lectures are included for FREE

Some examples of what's in the course:

  1. What data to collect about your target audience
  2. How to verify the accuracy of your target audience data
  3. How to create personas that your team will actually use
  4. How to create enterprise-wide personas that can be used across many projects
  5. Persona mistakes to avoid
  6. How to document what your target audience wants to do with scenarios
  7. How user scenarios are different than use-case scenarios
  8. How to outline the entire user experience of your product BEFORE you design with a task analysis.
  9. How to decide what to do a task analysis on
  10. Different formats you can use to create a task analysis
  11. Who to invite to a task analysis session
  12. The difference between current and optimized task analyses
  13. How to decide whether to do a "blue-sky" analysis or one with constraints
  14. How to use your task analysis during design
  15. How to plan and conduct an effective interview
  16. Quizzes throughout the course to test your knowledge
  17. Exercises throughout the course to practice what you are learning

and much, much more!

You have unlimited access to all the lessons 24 hours a day, for as long as you want or need them, so you can take the course at your own pace and go back to review any materials any time you want. All of our courses have quizzes, as well as exercises that you can send in for feedback from Dr. Susan Weinschenk.

Click the "Purchase" button at the top of this page now and get started right away. If you want your current and next project to be great, then you need to get going right away with user research.

If you have any questions please email us at: info@theteamw.com.

What our students say:

A really worthwhile course clarifying personas and scenarios and how they relate to task analysis, use case scenarios and the following steps of the design process.

Great explanations, learnt a lot. Her explanations were simple and easy to understand. She moved at a moderate pace so I could re-read and continue when desired. I learnt about various data that can be collected to form user groups and the difference between project personas and enterprise-wide personas. It was great learning a bit more about each. I have also used Use Cases before so I was also glad to learn the difference.

A very good teacher! As with all her books, Suzan is so good at teaching and she makes learning fun and easy. She's just the best!

This course has a nice mix of conceptual and hands-on work. Susan does well with explanations and examples. Thanks.

This course is given by a person with a lot of experience in the field. The enthusiasm of Susan is really inspiring.

What are the requirements?

  • Some experience in the design of technology, such as websites, software, apps, web apps, mobile apps is assumed.

What am I going to get from this course?

  • How to efficiently describe and document your target audience so you are ready to design
  • Why user research is critical to design
  • How to create a great product by doing user research before you design
  • How to know which user research to do before design

Who is the target audience?

  • User Experience Designers, Web Designers, Business Analysts, Usability Professionals

About the Instructor: Susan Weinschenk, The Brain Lady

Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a behavioral scientist. She applies research in psychology to predict, understand, and explain what motivates people and how they behave. Her work includes training, presenting, and consulting in communications, customer experience, user experience, and usability. She is a consultant and keynote speaker for Fortune 1000 companies, start-ups, non-profit agencies, educational institutions, and conferences. Her clients include Walmart, Disney, The Mayo Clinic, Charles Schwab, and Best Buy.

Dr. Weinschenk is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People, How to Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? Her nickname is The Brain Lady, because she applies research on the brain and neuroscience to design. She is the CEO of The Team W.

Curriculum

  • Preview
    Why User Research Is Critical To User Experience Design
  • Personas, Part 1
  • Personas, Part 2
  • Exercise: Create A Persona
  • Quiz: Personas
  • Scenarios
  • Exercise: Scenarios
  • Quiz: Scenarios
  • Task Analysis, Part 1
  • Task Analysis, Part 2
  • Exercise: Task Analysis
  • Quiz: Task Analysis
  • How To Conduct An Effective User Research Interview
  • Exercise: Plan And Conduct An Interview
  • Next Steps
  • Study Guide

About this course

NOTE: This course is a combination of two previous courses: Personas And Scenarios and Task Analysis. Over 1000 students have signed up for those courses.

When you design a product you make a lot of assumptions. And a major reason that product designs fail is because of these assumptions. The assumptions that will get you into the most trouble are the assumptions you make about your target audience -- who they are, what they want to do, and how they want to do it. In this course you will learn how to create and use personas, scenarios, and task analyses so you are sure you understand your target audience. When you know that, then you can design a successful product.

About This Course:

Unconditional 30 day money back guarantee

All future upgrades and lectures are included for FREE

Some examples of what's in the course:

  1. What data to collect about your target audience
  2. How to verify the accuracy of your target audience data
  3. How to create personas that your team will actually use
  4. How to create enterprise-wide personas that can be used across many projects
  5. Persona mistakes to avoid
  6. How to document what your target audience wants to do with scenarios
  7. How user scenarios are different than use-case scenarios
  8. How to outline the entire user experience of your product BEFORE you design with a task analysis.
  9. How to decide what to do a task analysis on
  10. Different formats you can use to create a task analysis
  11. Who to invite to a task analysis session
  12. The difference between current and optimized task analyses
  13. How to decide whether to do a "blue-sky" analysis or one with constraints
  14. How to use your task analysis during design
  15. How to plan and conduct an effective interview
  16. Quizzes throughout the course to test your knowledge
  17. Exercises throughout the course to practice what you are learning

and much, much more!

You have unlimited access to all the lessons 24 hours a day, for as long as you want or need them, so you can take the course at your own pace and go back to review any materials any time you want. All of our courses have quizzes, as well as exercises that you can send in for feedback from Dr. Susan Weinschenk.

Click the "Purchase" button at the top of this page now and get started right away. If you want your current and next project to be great, then you need to get going right away with user research.

If you have any questions please email us at: info@theteamw.com.

What our students say:

A really worthwhile course clarifying personas and scenarios and how they relate to task analysis, use case scenarios and the following steps of the design process.

Great explanations, learnt a lot. Her explanations were simple and easy to understand. She moved at a moderate pace so I could re-read and continue when desired. I learnt about various data that can be collected to form user groups and the difference between project personas and enterprise-wide personas. It was great learning a bit more about each. I have also used Use Cases before so I was also glad to learn the difference.

A very good teacher! As with all her books, Suzan is so good at teaching and she makes learning fun and easy. She's just the best!

This course has a nice mix of conceptual and hands-on work. Susan does well with explanations and examples. Thanks.

This course is given by a person with a lot of experience in the field. The enthusiasm of Susan is really inspiring.

What are the requirements?

  • Some experience in the design of technology, such as websites, software, apps, web apps, mobile apps is assumed.

What am I going to get from this course?

  • How to efficiently describe and document your target audience so you are ready to design
  • Why user research is critical to design
  • How to create a great product by doing user research before you design
  • How to know which user research to do before design

Who is the target audience?

  • User Experience Designers, Web Designers, Business Analysts, Usability Professionals

About the Instructor: Susan Weinschenk, The Brain Lady

Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a behavioral scientist. She applies research in psychology to predict, understand, and explain what motivates people and how they behave. Her work includes training, presenting, and consulting in communications, customer experience, user experience, and usability. She is a consultant and keynote speaker for Fortune 1000 companies, start-ups, non-profit agencies, educational institutions, and conferences. Her clients include Walmart, Disney, The Mayo Clinic, Charles Schwab, and Best Buy.

Dr. Weinschenk is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People, How to Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? Her nickname is The Brain Lady, because she applies research on the brain and neuroscience to design. She is the CEO of The Team W.

Curriculum

  • Preview
    Why User Research Is Critical To User Experience Design
  • Personas, Part 1
  • Personas, Part 2
  • Exercise: Create A Persona
  • Quiz: Personas
  • Scenarios
  • Exercise: Scenarios
  • Quiz: Scenarios
  • Task Analysis, Part 1
  • Task Analysis, Part 2
  • Exercise: Task Analysis
  • Quiz: Task Analysis
  • How To Conduct An Effective User Research Interview
  • Exercise: Plan And Conduct An Interview
  • Next Steps
  • Study Guide