Design for Engagement

Learn how to design an engaging user experience -- apply behavioral science to create engaging products so that people will take the actions you want them to take.

About this course

OVER 7,000 STUDENTS HAVE SIGNED UP FOR THIS COURSE

In this course you will learn how to design a user experience (UX) that is engaging. You'll learn about what motivates people to take action, and how to use this knowledge to design websites, apps, and products so that they are engaging and so people will take the action you want them to take.

This course is based on a semester-long course taught at the University of Wisconsin, Stevens Point by the same instructor, Dr. Susan Weinschenk.

About This Course:

Over 7,000 students.

Unconditional 30 day money back guarantee.

All future upgrades and lectures are included for FREE.

You will learn about:

  1. The parts of the visual cortex that are sensitive to certain visual stimuli, and how that should inform your visual designs
  2. A special part of the brain that is sensitive to faces and how to use faces to grab attention
  3. People prefer curved objects
  4. How having a number in one place can affect how people respond later on
  5. The two main types of decisions and how to design for both
  6. How to use human factor loads to make a product more engaging
  7. Choice architecture
  8. Social validation
  9. Nouns vs. verbs
  10. Reciprocity
  11. How people process stories
  12. The impact of self-stories on behavior
  13. Which instincts grab attention
  14. What makes a product habit forming
  15. When to use rewards and when not to
  16. Why gamification often doesn't work 
  17. How to stimulate the desire for mastery
  18. How to apply engagement principles to a re-design
  19. How to apply engagement principles if you are designing a new product

and more!

You have unlimited access to all the lessons 24 hours a day, for as long as you want or need them, so you can take the course at your own pace and go back to review any materials any time you want.

There are quizzes throughout the course to test your knowledge and exercises to practice what you are learning.

Click the "Purchase" button at the top of this page now and get started right away. You don't want to delay learning how to create engaging products that people WANT to buy and use and that motivate them to action.

If you have any questions please email us at: info@theteamw.com

What Our Students Say:

Learning something new is always a bonus but this course is super packed with information. Susan is great in explaining how the human mind works with applied examples. I didn't expect to get such quick feedback on various occasions. Thank you!

Wonderful!!! It is exactly what I needed! Scientific but easy, clear, effective, interesting, inspiring. I love that!!! Thank you very much.

Excellent! Excellent course! I find it rather amazing how Susan makes quite complex stuff -human behavior-, so easy to easy to grasp and retain. Her way of teaching is engaging, entertaining and professional. I appreciated the insightful practical examples she gives to illustrate the topics dealt with during each section. Thank you so much, Susan!

Secrets unveiled - I work in a web design agency and the secrets that Susan unveils throughout the course have helped me a lot in my job. It is amazing to get to know so easily how the human mind work when it's about websites. The course is definitely a real helper if you have to deal with clients / stakeholders to motivate your design and layout decisions. Thanks Susan, it was a pleasure to listen to you!

I've learned so much from this class! Dr. Susan Weinschenk is an engaging lecturer. The lectures were short, succinct with research referenced. Really loved this. I would recommend this. And will try another lecture from Dr. Susan. Thank you so much for making this course available, Dr. Susan!

Just the essential information and very well presented! I loved this course. Dr. Weinschenk not only explains everything in a useful and understandable manner, but also applies the same principies she's teaching to her own product - this course. Based on what I now know, this is a masterpiece!

Excellent course with clear explanations of concepts.Thanks Susan for the excellent course. (I've also enjoyed your books as well). I found your approach to be engaging, practical and easily digestible. Encouraging application of concepts and providing feedback to the learner was especially helpful. The quizzes were useful to reinforce concepts.

I've learned so much from this class! Dr. Susan Weinschenk is an engaging lecturer. The lectures were short, succinct with research referenced. Really loved this. I would recommend this. And will try another lecture from Dr. Susan. Thank you so much for making this course available, Dr. Susan!

I loved this course. Dr. Weinschenk not only explains everything in a useful and understandable manner, but also applies the same principies she's teaching to her own product - this course. Based on what I now know, this is a masterpiece.

Thanks Susan for the excellent course. (I've also enjoyed your books as well). I found your approach to be engaging, practical and easily digestible. Encouraging application of concepts and providing feedback to the learner was especially helpful. The quizzes were useful to reinforce concepts.

Excellent introduction to design concepts - I found this course to be engaging, thoughtful, and informative. I look at website and blog design in a new way. Highly recommended for anyone wanting to get into web design.

This course is really excellent. It provides a lot of very useful information which is presented in a really engaging and easy to understand way. I have completed a few of Susans courses and they have changed the way I think and the work I do. I could not recommend this any higher.

Wonderful & thoughtful course. A great course that covers a bunch of useful and interesting topics and stimulates you to go deeper into the topics! Thank you, Susan!

Loved this course, it was EXACTLY what I was looking for! I would take any of Susan Weinschenk's courses. She is very informative, engaging and I looked forward to each Lecture. She covered everything and more, that I was interested learning.

What are the requirements?

  • You should have familiarity with websites, apps, and/or technology products.

What am I going to get from this course?

  • Learn the psychology that applies to behavior when people use websites, apps or other technology products
  • Learn how to create a more engaging design using these psychology principles
  • Learn what really motivates people to take action

Who is the target audience?

  • User Experience (UX) professionals, product managers, web designers and developers, usability professionals, and product managers.

About the Instructor: Susan Weinschenk, The Brain Lady

Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a behavioral scientist. She applies research to predict, understand, and explain what motivates people and how they behave. Her work includes training, presenting, and consulting in communications, customer experience, user experience, and usability. She is a consultant and keynote speaker for Fortune 1000 companies, start-ups, non-profit agencies, educational institutions, and conferences. Her clients include Walmart, Disney, The Mayo Clinic, Charles Schwab, and Best Buy.

Dr. Weinschenk is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People, How to Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? Her nickname is The Brain Lady, because she applies research on the brain and neuroscience to design. Susan is the CEO of The Team W.

Curriculum

  • Introduction To The Course, And Grabbing Visual Attention
  • Exercise: Visual Pre-attention
  • Exercise: Fusiform Facial Area
  • Exercise: Curves
  • Quiz 1
  • Anchoring, Decision-Making, And Human Factor Loads
  • Exercise: Anchoring
  • Exercise: Human Factor Loads
  • Quiz 2
  • Motivation Part 1: Choice Architecture And Some Social Factors
  • Quiz 3
  • Motivation Part 2: Finishing Social Factors, Making Things Difficult, Stories, And Instincts
  • Exercise: Social Factors
  • Exercise: Stories
  • Exercise: Instincts
  • Quiz 4
  • Motivation, Part 3: Habits, Rewards, Gamification, The Desire For Mastery
  • Exercise: Habits And Rewards
  • Exercise: Desire For Mastery
  • Quiz 5
  • Applying Engagement Principles In Design
  • Exercise: Re-Design For Engagement
  • Quiz 6
  • Study Guide For The Design For Engagement Course

About this course

OVER 7,000 STUDENTS HAVE SIGNED UP FOR THIS COURSE

In this course you will learn how to design a user experience (UX) that is engaging. You'll learn about what motivates people to take action, and how to use this knowledge to design websites, apps, and products so that they are engaging and so people will take the action you want them to take.

This course is based on a semester-long course taught at the University of Wisconsin, Stevens Point by the same instructor, Dr. Susan Weinschenk.

About This Course:

Over 7,000 students.

Unconditional 30 day money back guarantee.

All future upgrades and lectures are included for FREE.

You will learn about:

  1. The parts of the visual cortex that are sensitive to certain visual stimuli, and how that should inform your visual designs
  2. A special part of the brain that is sensitive to faces and how to use faces to grab attention
  3. People prefer curved objects
  4. How having a number in one place can affect how people respond later on
  5. The two main types of decisions and how to design for both
  6. How to use human factor loads to make a product more engaging
  7. Choice architecture
  8. Social validation
  9. Nouns vs. verbs
  10. Reciprocity
  11. How people process stories
  12. The impact of self-stories on behavior
  13. Which instincts grab attention
  14. What makes a product habit forming
  15. When to use rewards and when not to
  16. Why gamification often doesn't work 
  17. How to stimulate the desire for mastery
  18. How to apply engagement principles to a re-design
  19. How to apply engagement principles if you are designing a new product

and more!

You have unlimited access to all the lessons 24 hours a day, for as long as you want or need them, so you can take the course at your own pace and go back to review any materials any time you want.

There are quizzes throughout the course to test your knowledge and exercises to practice what you are learning.

Click the "Purchase" button at the top of this page now and get started right away. You don't want to delay learning how to create engaging products that people WANT to buy and use and that motivate them to action.

If you have any questions please email us at: info@theteamw.com

What Our Students Say:

Learning something new is always a bonus but this course is super packed with information. Susan is great in explaining how the human mind works with applied examples. I didn't expect to get such quick feedback on various occasions. Thank you!

Wonderful!!! It is exactly what I needed! Scientific but easy, clear, effective, interesting, inspiring. I love that!!! Thank you very much.

Excellent! Excellent course! I find it rather amazing how Susan makes quite complex stuff -human behavior-, so easy to easy to grasp and retain. Her way of teaching is engaging, entertaining and professional. I appreciated the insightful practical examples she gives to illustrate the topics dealt with during each section. Thank you so much, Susan!

Secrets unveiled - I work in a web design agency and the secrets that Susan unveils throughout the course have helped me a lot in my job. It is amazing to get to know so easily how the human mind work when it's about websites. The course is definitely a real helper if you have to deal with clients / stakeholders to motivate your design and layout decisions. Thanks Susan, it was a pleasure to listen to you!

I've learned so much from this class! Dr. Susan Weinschenk is an engaging lecturer. The lectures were short, succinct with research referenced. Really loved this. I would recommend this. And will try another lecture from Dr. Susan. Thank you so much for making this course available, Dr. Susan!

Just the essential information and very well presented! I loved this course. Dr. Weinschenk not only explains everything in a useful and understandable manner, but also applies the same principies she's teaching to her own product - this course. Based on what I now know, this is a masterpiece!

Excellent course with clear explanations of concepts.Thanks Susan for the excellent course. (I've also enjoyed your books as well). I found your approach to be engaging, practical and easily digestible. Encouraging application of concepts and providing feedback to the learner was especially helpful. The quizzes were useful to reinforce concepts.

I've learned so much from this class! Dr. Susan Weinschenk is an engaging lecturer. The lectures were short, succinct with research referenced. Really loved this. I would recommend this. And will try another lecture from Dr. Susan. Thank you so much for making this course available, Dr. Susan!

I loved this course. Dr. Weinschenk not only explains everything in a useful and understandable manner, but also applies the same principies she's teaching to her own product - this course. Based on what I now know, this is a masterpiece.

Thanks Susan for the excellent course. (I've also enjoyed your books as well). I found your approach to be engaging, practical and easily digestible. Encouraging application of concepts and providing feedback to the learner was especially helpful. The quizzes were useful to reinforce concepts.

Excellent introduction to design concepts - I found this course to be engaging, thoughtful, and informative. I look at website and blog design in a new way. Highly recommended for anyone wanting to get into web design.

This course is really excellent. It provides a lot of very useful information which is presented in a really engaging and easy to understand way. I have completed a few of Susans courses and they have changed the way I think and the work I do. I could not recommend this any higher.

Wonderful & thoughtful course. A great course that covers a bunch of useful and interesting topics and stimulates you to go deeper into the topics! Thank you, Susan!

Loved this course, it was EXACTLY what I was looking for! I would take any of Susan Weinschenk's courses. She is very informative, engaging and I looked forward to each Lecture. She covered everything and more, that I was interested learning.

What are the requirements?

  • You should have familiarity with websites, apps, and/or technology products.

What am I going to get from this course?

  • Learn the psychology that applies to behavior when people use websites, apps or other technology products
  • Learn how to create a more engaging design using these psychology principles
  • Learn what really motivates people to take action

Who is the target audience?

  • User Experience (UX) professionals, product managers, web designers and developers, usability professionals, and product managers.

About the Instructor: Susan Weinschenk, The Brain Lady

Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a behavioral scientist. She applies research to predict, understand, and explain what motivates people and how they behave. Her work includes training, presenting, and consulting in communications, customer experience, user experience, and usability. She is a consultant and keynote speaker for Fortune 1000 companies, start-ups, non-profit agencies, educational institutions, and conferences. Her clients include Walmart, Disney, The Mayo Clinic, Charles Schwab, and Best Buy.

Dr. Weinschenk is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People, How to Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? Her nickname is The Brain Lady, because she applies research on the brain and neuroscience to design. Susan is the CEO of The Team W.

Curriculum

  • Introduction To The Course, And Grabbing Visual Attention
  • Exercise: Visual Pre-attention
  • Exercise: Fusiform Facial Area
  • Exercise: Curves
  • Quiz 1
  • Anchoring, Decision-Making, And Human Factor Loads
  • Exercise: Anchoring
  • Exercise: Human Factor Loads
  • Quiz 2
  • Motivation Part 1: Choice Architecture And Some Social Factors
  • Quiz 3
  • Motivation Part 2: Finishing Social Factors, Making Things Difficult, Stories, And Instincts
  • Exercise: Social Factors
  • Exercise: Stories
  • Exercise: Instincts
  • Quiz 4
  • Motivation, Part 3: Habits, Rewards, Gamification, The Desire For Mastery
  • Exercise: Habits And Rewards
  • Exercise: Desire For Mastery
  • Quiz 5
  • Applying Engagement Principles In Design
  • Exercise: Re-Design For Engagement
  • Quiz 6
  • Study Guide For The Design For Engagement Course