Design For Engagement

Learn how to apply behavioral science to design engaging products

About This Course

OVER 7,000 STUDENTS HAVE SIGNED UP FOR THIS COURSE

In this course you will learn how to design a user experience that is engaging. You'll learn about what motivates people, and how to use this knowledge to design websites, apps, and products so that they are engaging and so people will take the action you want them to take.

Become an expert at designing for engagement. Click on the Purchase button at the top of this page and get started now.

Some examples of what's in the course:

  • How the visual cortex is sensitive to certain visual stimuli
  • The special part of the brain that is sensitive to faces 
  • The two main types of decisions and how to design for both
  • How to use human factor loads to make a product more engaging
  • Choice architecture
  • Social validation
  • The impact of stories and self-stories on behavior
  • Using instincts to grab attention
  • What makes a product habit forming
  • When to use rewards and when not to
  • Why gamification often doesn't work 
  • How to stimulate the desire for mastery
  • How to apply engagement principles to design

and more!

You have unlimited access to all the lessons 24 hours a day, for as long as you want or need them, so you can take the course at your own pace and go back to review any materials any time you want. All of our courses have quizzes, as well as exercises that you can send in for feedback from Dr. Susan Weinschenk.

Become an expert at designing for engagement. Click the Purchase button at the top of this page and get started now.

If you have any questions please email us at: info@theteamw.com.

Over 15,000 students are taking our online courses.

All of our courses have an unconditional 30 day money back guarantee.

More Ways To Learn

We have bulk pricing if you want to purchase multiple courses at one time. Contact us for more details. 

This course is part of our Annual Everything Personal Subscription. If you are interested in having access to all of the Team W training for a year, check out the Annual Everything Subscription.

You can also purchase multiple seat packs for a one-year subscription to this course. Seat pack subscriptions are available as:

Who Is This Course For?

The Design For Engagement course is for User Experience Designers, Product Designers, Product Managers, and Usability Professionals.

About The Instructor: Susan Weinschenk, Ph.D. (aka, The Brain Lady)

Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a behavioral scientist. She applies research in psychology to predict, understand, and explain what motivates people and how they behave. Her work includes training, presenting, and consulting in communications, customer experience, user experience, and usability. She is a consultant and keynote speaker for Fortune 1000 companies, start-ups, non-profit agencies, educational institutions, and conferences. Her clients include Walmart, Disney, The Mayo Clinic, Charles Schwab, and Best Buy.

Dr. Weinschenk is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People, How to Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? Her nickname is The Brain Lady, because she applies research on the brain and neuroscience to design. She is the CEO and Chief Behavioral Scientist at The Team W, and an Adjunct Professor at the University of Wisconsin, Stevens Point.

 

Curriculum

  • Preview
    Introduction To The Course, And Grabbing Visual Attention
  • Exercise: Visual Pre-attention
  • Exercise: Fusiform Facial Area
  • Exercise: Curves
  • Quiz 1
  • Anchoring, Decision-Making, And Human Factor Loads
  • Exercise: Anchoring
  • Exercise: Human Factor Loads
  • Quiz 2
  • Motivation Part 1: Choice Architecture And Some Social Factors
  • Quiz 3
  • Motivation Part 2: Finishing Social Factors, Making Things Difficult, Stories, And Instincts
  • Exercise: Social Factors
  • Exercise: Stories
  • Exercise: Instincts
  • Quiz 4
  • Motivation, Part 3: Habits, Rewards, Gamification, The Desire For Mastery
  • Exercise: Habits And Rewards
  • Exercise: Desire For Mastery
  • Quiz 5
  • Applying Engagement Principles In Design
  • Exercise: Re-Design For Engagement
  • Quiz 6
  • Study Guide For The Design For Engagement Course

About This Course

OVER 7,000 STUDENTS HAVE SIGNED UP FOR THIS COURSE

In this course you will learn how to design a user experience that is engaging. You'll learn about what motivates people, and how to use this knowledge to design websites, apps, and products so that they are engaging and so people will take the action you want them to take.

Become an expert at designing for engagement. Click on the Purchase button at the top of this page and get started now.

Some examples of what's in the course:

  • How the visual cortex is sensitive to certain visual stimuli
  • The special part of the brain that is sensitive to faces 
  • The two main types of decisions and how to design for both
  • How to use human factor loads to make a product more engaging
  • Choice architecture
  • Social validation
  • The impact of stories and self-stories on behavior
  • Using instincts to grab attention
  • What makes a product habit forming
  • When to use rewards and when not to
  • Why gamification often doesn't work 
  • How to stimulate the desire for mastery
  • How to apply engagement principles to design

and more!

You have unlimited access to all the lessons 24 hours a day, for as long as you want or need them, so you can take the course at your own pace and go back to review any materials any time you want. All of our courses have quizzes, as well as exercises that you can send in for feedback from Dr. Susan Weinschenk.

Become an expert at designing for engagement. Click the Purchase button at the top of this page and get started now.

If you have any questions please email us at: info@theteamw.com.

Over 15,000 students are taking our online courses.

All of our courses have an unconditional 30 day money back guarantee.

More Ways To Learn

We have bulk pricing if you want to purchase multiple courses at one time. Contact us for more details. 

This course is part of our Annual Everything Personal Subscription. If you are interested in having access to all of the Team W training for a year, check out the Annual Everything Subscription.

You can also purchase multiple seat packs for a one-year subscription to this course. Seat pack subscriptions are available as:

Who Is This Course For?

The Design For Engagement course is for User Experience Designers, Product Designers, Product Managers, and Usability Professionals.

About The Instructor: Susan Weinschenk, Ph.D. (aka, The Brain Lady)

Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a behavioral scientist. She applies research in psychology to predict, understand, and explain what motivates people and how they behave. Her work includes training, presenting, and consulting in communications, customer experience, user experience, and usability. She is a consultant and keynote speaker for Fortune 1000 companies, start-ups, non-profit agencies, educational institutions, and conferences. Her clients include Walmart, Disney, The Mayo Clinic, Charles Schwab, and Best Buy.

Dr. Weinschenk is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People, How to Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? Her nickname is The Brain Lady, because she applies research on the brain and neuroscience to design. She is the CEO and Chief Behavioral Scientist at The Team W, and an Adjunct Professor at the University of Wisconsin, Stevens Point.

 

Curriculum

  • Preview
    Introduction To The Course, And Grabbing Visual Attention
  • Exercise: Visual Pre-attention
  • Exercise: Fusiform Facial Area
  • Exercise: Curves
  • Quiz 1
  • Anchoring, Decision-Making, And Human Factor Loads
  • Exercise: Anchoring
  • Exercise: Human Factor Loads
  • Quiz 2
  • Motivation Part 1: Choice Architecture And Some Social Factors
  • Quiz 3
  • Motivation Part 2: Finishing Social Factors, Making Things Difficult, Stories, And Instincts
  • Exercise: Social Factors
  • Exercise: Stories
  • Exercise: Instincts
  • Quiz 4
  • Motivation, Part 3: Habits, Rewards, Gamification, The Desire For Mastery
  • Exercise: Habits And Rewards
  • Exercise: Desire For Mastery
  • Quiz 5
  • Applying Engagement Principles In Design
  • Exercise: Re-Design For Engagement
  • Quiz 6
  • Study Guide For The Design For Engagement Course