Brain And Behavioral Science Certificate Bundle

All the required courses you need for the Brain and Behavioral Science Certificate

About this course

Show that you have mastered the skills and knowledge needed to apply brain and behavioral science. If you work with people you will benefit from understanding the science behind why people do what they do. Whether you are a manager, a marketer, a sales person, teacher, or designer or any other career, understanding how people make decisions, what motivates people, how people communicate, what people pay attention to, and how people think will help you interact effectively with other people.

When you purchase the Brain And Behavioral Science bundle you receive access to the six courses that are required for the Behavioral Science Certificate. The Certificate Exam fee is included in the bundle too. The value of the bundle is $665, so you save $70 and have the convenience of having all the course materials in one place.

You have unlimited access to all the lessons 24 hours a day, for as long as you want or need them, so you can take the courses at your own pace and go back to review any materials any time you want. All of the courses have quizzes, as well as exercises that you can send in for feedback from Dr. Susan Weinschenk.

Click on the Purchase button at the top of this page and get started now.

If you have any questions please email us at: info@theteamw.com.

This bundle includes the following courses:

  • Brain and Behavioral Science Fundamentals
  • The Science of Decisions
  • Social Relationships and Communication
  • Thinking and Memory
  • Vision and Perception
  • Motivation

AND the Certificate Exam fee.

Who Is The Target Audience For The Behavioral Science Certificate Bundle?

  • Managers, Sales people, Marketers, Designers, Lawyers, Teachers and anyone who wants to better understand people

Over 15,000 students are taking our online courses.

All of our courses have an unconditional 30 day money back guarantee.

COURSE DESCRIPTIONS

Brain and Behavioral Science Fundamentals
Why do people make the decisions they make? What makes people want to join together in a social group? How can you motivate someone? This short course is for anyone who wants to work and interact more effectively with other people. In this course you will learn both the foundational and the latest research about the why and how of human behavior. Whether you are a marketer, sales person, team leader, manager, teacher, or designer, if you want to understand people, then you need to know the science behind human behavior. In this course you will learn the basic principles and the latest on brain and behavioral science research.

You will learn:

    • How people think and remember
    • What motivates people to take action
    • How people make decisions
    • Critical factors in social relationships and communication
    • How our brain interprets what we see

The Science Of Decisions
Little decisions, big decisions, deliberate decisions, decisions from habits-- everyday we all make lots of decisions. Why do people decide what they do? What triggers people to make a decision versus just thinking about it? Whether you are interested in why you make the decisions you make, or you are trying to get other people to make a decision, in this course you will learn about what happens in the brain before, during, and after people make a decision.  You will learn:

    • What cognitive biases are and how they affect decisions
    • What causes neurons to fire that make us decide
    • Different parts of the brain that are active when we make certain kinds of decisions.
    • Group decisions vs. individual decisions
    • How we make decisions unconsciously
    • When it is best to "trust your gut" vs. think through a decision logically
    • How stress affects decision-making
    • How goal decisions are different from habit decisions
    • How emotions affect our decisions

Social Relationships And Communication
Humans are social animals. We crave belonging and being part of a group. In this course you will learn the foundational and recent research about human to human interactions, including social relationships, social communities, and about how we communicate socially. You will learn:

    • The brain chemicals that cause us to bond with others
    • The science of team bonding
    • The optimal size of social communities
    • How what others do affects our own behavior
    • The information we convey, often unconsciously, by our voice and body language

Thinking And Memory
How much of human thinking is logical and how much is irrational? How much control do people have over what they think and remember? How are memories stored, and what can you do to improve your retrieval of information that is in memory? This course explores the brain and behavioral research on thinking and memory. You will learn:

    • How much of our thinking is unconscious
    • Daniel Kahneman's idea of System 1 and System 2 thinking and why the idea is so important
    • How memories are formed and retrieved
    • Why and how memories change over time
    • Why eye-witness testimony is often faulty
    • What happens in your brain when you are thinking creatively
    • How to use brain science to increase your creativity

Vision and Perception
All the information we take in from the world around us comes from our five senses. But we don't just perceive the world, our brain interprets it as the data arrives through vision, hearing, smell, touch, and taste. In this course you will learn about how human perceive and interpret the world, with special emphasis in the course on vision, what grabs and holds human attention, and the relationship between our sense data, our beliefs, and our decisions. You will learn:

    • The difference between central and peripheral vision
    • How peripheral vision "calls the shots" of what we see
    • What grabs our attention visually
    • How our senses are related to each other
    • The neuroplasticity of sense data in the brain
    • How embodied cognition works

Motivation
What compels people to take action? What motivates people to do just about anything, including working, playing, and learning? In this course we look at the science behind what drives people to take action.You will learn:

    • The 7 drivers of human motivation
    • Intrinsic vs. extrinsic motivators
    • The myths about rewards
    • The science of forming habits
    • The human need to belong
    • Unconscious motivation
    • How our self-stories pilot our behavior
    • The role of instinct in motivation
    • How to encourage our desire for mastery so we keep learning

About The Instructor: Susan Weinschenk, Ph.D. (aka, The Brain Lady)

Susan Weinschenk has a Ph.D. in Psychology, is the Chief Behavioral Scientist and CEO at The Team W, Inc, and an Adjunct Professor at the University of Wisconsin. Her work focuses on how to use research in brain and behavioral science to predict, understand, and explain what motivates people and how they behave. Susan teaches, speaks, and consults with Fortune 1000 companies, start-ups, non-profit agencies, educational institutions, and conferences. Her clients include Walmart, Disney, The Mayo Clinic, Charles Schwab, and Best Buy. Dr. Weinschenk is the author of several books, including How to Get People To Do Stuff, 100 Things Every Designer Needs To Know About People, and 100 MORE Things Every Designer Needs To Know About People, and she is a regular columnist for the Psychology Today online magazine.

Curriculum

  • Preview
    The Brain And Behavioral Science Certificate Course Bundle
  • Brain and Behavioral Science Fundamentals
  • Preview
    About The Brain And Behavioral Science Fundamentals Course
  • Brain And Behavior Concepts, Part 1
  • Quiz 1
  • Brain And Behavior Concepts, Part 2
  • Quiz 2
  • Study Guide
  • The Science of Decisions
  • Preview
    About The Science Of Decisions Course
  • Decisions And The Brain
  • Quiz 1 Decisions
  • Cognitive Biases, Part 1
  • Cognitive Biases, Part 2
  • Exercise: Cognitive Biases
  • Quiz 2 Decisions
  • Decision Research, Part 1
  • Exercise: Choice Architecture
  • Quiz 3 Decisions
  • Decision Research, Part 2
  • Quiz 4 Decisions
  • Decision Research, Part 3
  • Exercise: Choose A Decision Technique
  • Quiz 5 Decisions
  • Study Guide: The Science Of Decisions
  • Social Relationships And Communication
  • Preview
    About The Social Relationships And Communication Course
  • Research On Social Relationships, Part 1
  • Exercise: Team Bonding
  • Exercise: Social Validation
  • Quiz 1: Social
  • Research On Social Relationships, Part 2
  • Quiz 2 Social
  • The Power Of Stories
  • Exercise: Stories
  • Quiz 3: Social
  • Listening And The Science Of Communication
  • Exercise: Active Listening
  • Quiz 4 Social
  • Unconscious Factors In Communication
  • Quiz 5 Social
  • Body Language And Cultural Differences
  • Exercise: Nonverbal Communication
  • Quiz 6 Social
  • Study Guide: Social Relationships And Communication
  • Thinking And Memory
  • Preview
    About The Thinking And Memory Course
  • Basic Concepts
  • Quiz 1 Thinking
  • Memory, Part 1
  • Quiz 2 Thinking
  • Memory, Part 2
  • Exercise: Working The Brain
  • Quiz 3 Thinking
  • Memory, Part 3
  • Quiz 4 Thinking
  • Attention Span, Multi-tasking, And Happiness
  • Exercise: Long-term Memory
  • Quiz 5 Thinking
  • Creativity
  • Exercise: Creativity
  • Quiz 6 Thinking
  • Study Guide: Thinking And Memory
  • Vision And Perception
  • Preview
    About The Vision And Perception Course
  • Vision And The Brain, Part 1
  • Quiz 1 Vision And Perception
  • Vision And The Brain, Part 2
  • Exercise: Fusiform Facial Area
  • Exercise: Pre-attention
  • Quiz 2 Vision And Perception
  • Visual Anomalies
  • Quiz 3 Vision And Perception
  • Geons, Saccades, And Fixations
  • Exercise: Blind Spot
  • Exercise: Geons
  • Quiz 4 Vision And Perception
  • Other Senses
  • Quiz 5 Vision And Perception
  • Reading
  • Quiz 6 Vision And Perception
  • Study Guide: Vision And Perception
  • Motivation
  • Preview
    About The Motivation Course
  • 7 Drivers of Motivation And Self-Stories
  • Quiz 1 Motivation
  • Habits
  • Exercise: Habits
  • Quiz 2 Motivation
  • Rewards Part 1: Operant Conditioning
  • Rewards Part 2: Positive And Negative Reinforcement
  • Exercise: Rewards
  • Quiz 3 Motivation
  • Instincts
  • Exercise: Instincts
  • Quiz 4 Motivation
  • The Need To Belong, Desire For Mastery, Tricks Of The Mind
  • Exercise: Choose A Motivation Driver
  • Quiz 5 Motivation
  • Study Guide: Motivation

About this course

Show that you have mastered the skills and knowledge needed to apply brain and behavioral science. If you work with people you will benefit from understanding the science behind why people do what they do. Whether you are a manager, a marketer, a sales person, teacher, or designer or any other career, understanding how people make decisions, what motivates people, how people communicate, what people pay attention to, and how people think will help you interact effectively with other people.

When you purchase the Brain And Behavioral Science bundle you receive access to the six courses that are required for the Behavioral Science Certificate. The Certificate Exam fee is included in the bundle too. The value of the bundle is $665, so you save $70 and have the convenience of having all the course materials in one place.

You have unlimited access to all the lessons 24 hours a day, for as long as you want or need them, so you can take the courses at your own pace and go back to review any materials any time you want. All of the courses have quizzes, as well as exercises that you can send in for feedback from Dr. Susan Weinschenk.

Click on the Purchase button at the top of this page and get started now.

If you have any questions please email us at: info@theteamw.com.

This bundle includes the following courses:

  • Brain and Behavioral Science Fundamentals
  • The Science of Decisions
  • Social Relationships and Communication
  • Thinking and Memory
  • Vision and Perception
  • Motivation

AND the Certificate Exam fee.

Who Is The Target Audience For The Behavioral Science Certificate Bundle?

  • Managers, Sales people, Marketers, Designers, Lawyers, Teachers and anyone who wants to better understand people

Over 15,000 students are taking our online courses.

All of our courses have an unconditional 30 day money back guarantee.

COURSE DESCRIPTIONS

Brain and Behavioral Science Fundamentals
Why do people make the decisions they make? What makes people want to join together in a social group? How can you motivate someone? This short course is for anyone who wants to work and interact more effectively with other people. In this course you will learn both the foundational and the latest research about the why and how of human behavior. Whether you are a marketer, sales person, team leader, manager, teacher, or designer, if you want to understand people, then you need to know the science behind human behavior. In this course you will learn the basic principles and the latest on brain and behavioral science research.

You will learn:

    • How people think and remember
    • What motivates people to take action
    • How people make decisions
    • Critical factors in social relationships and communication
    • How our brain interprets what we see

The Science Of Decisions
Little decisions, big decisions, deliberate decisions, decisions from habits-- everyday we all make lots of decisions. Why do people decide what they do? What triggers people to make a decision versus just thinking about it? Whether you are interested in why you make the decisions you make, or you are trying to get other people to make a decision, in this course you will learn about what happens in the brain before, during, and after people make a decision.  You will learn:

    • What cognitive biases are and how they affect decisions
    • What causes neurons to fire that make us decide
    • Different parts of the brain that are active when we make certain kinds of decisions.
    • Group decisions vs. individual decisions
    • How we make decisions unconsciously
    • When it is best to "trust your gut" vs. think through a decision logically
    • How stress affects decision-making
    • How goal decisions are different from habit decisions
    • How emotions affect our decisions

Social Relationships And Communication
Humans are social animals. We crave belonging and being part of a group. In this course you will learn the foundational and recent research about human to human interactions, including social relationships, social communities, and about how we communicate socially. You will learn:

    • The brain chemicals that cause us to bond with others
    • The science of team bonding
    • The optimal size of social communities
    • How what others do affects our own behavior
    • The information we convey, often unconsciously, by our voice and body language

Thinking And Memory
How much of human thinking is logical and how much is irrational? How much control do people have over what they think and remember? How are memories stored, and what can you do to improve your retrieval of information that is in memory? This course explores the brain and behavioral research on thinking and memory. You will learn:

    • How much of our thinking is unconscious
    • Daniel Kahneman's idea of System 1 and System 2 thinking and why the idea is so important
    • How memories are formed and retrieved
    • Why and how memories change over time
    • Why eye-witness testimony is often faulty
    • What happens in your brain when you are thinking creatively
    • How to use brain science to increase your creativity

Vision and Perception
All the information we take in from the world around us comes from our five senses. But we don't just perceive the world, our brain interprets it as the data arrives through vision, hearing, smell, touch, and taste. In this course you will learn about how human perceive and interpret the world, with special emphasis in the course on vision, what grabs and holds human attention, and the relationship between our sense data, our beliefs, and our decisions. You will learn:

    • The difference between central and peripheral vision
    • How peripheral vision "calls the shots" of what we see
    • What grabs our attention visually
    • How our senses are related to each other
    • The neuroplasticity of sense data in the brain
    • How embodied cognition works

Motivation
What compels people to take action? What motivates people to do just about anything, including working, playing, and learning? In this course we look at the science behind what drives people to take action.You will learn:

    • The 7 drivers of human motivation
    • Intrinsic vs. extrinsic motivators
    • The myths about rewards
    • The science of forming habits
    • The human need to belong
    • Unconscious motivation
    • How our self-stories pilot our behavior
    • The role of instinct in motivation
    • How to encourage our desire for mastery so we keep learning

About The Instructor: Susan Weinschenk, Ph.D. (aka, The Brain Lady)

Susan Weinschenk has a Ph.D. in Psychology, is the Chief Behavioral Scientist and CEO at The Team W, Inc, and an Adjunct Professor at the University of Wisconsin. Her work focuses on how to use research in brain and behavioral science to predict, understand, and explain what motivates people and how they behave. Susan teaches, speaks, and consults with Fortune 1000 companies, start-ups, non-profit agencies, educational institutions, and conferences. Her clients include Walmart, Disney, The Mayo Clinic, Charles Schwab, and Best Buy. Dr. Weinschenk is the author of several books, including How to Get People To Do Stuff, 100 Things Every Designer Needs To Know About People, and 100 MORE Things Every Designer Needs To Know About People, and she is a regular columnist for the Psychology Today online magazine.

Curriculum

  • Preview
    The Brain And Behavioral Science Certificate Course Bundle
  • Brain and Behavioral Science Fundamentals
  • Preview
    About The Brain And Behavioral Science Fundamentals Course
  • Brain And Behavior Concepts, Part 1
  • Quiz 1
  • Brain And Behavior Concepts, Part 2
  • Quiz 2
  • Study Guide
  • The Science of Decisions
  • Preview
    About The Science Of Decisions Course
  • Decisions And The Brain
  • Quiz 1 Decisions
  • Cognitive Biases, Part 1
  • Cognitive Biases, Part 2
  • Exercise: Cognitive Biases
  • Quiz 2 Decisions
  • Decision Research, Part 1
  • Exercise: Choice Architecture
  • Quiz 3 Decisions
  • Decision Research, Part 2
  • Quiz 4 Decisions
  • Decision Research, Part 3
  • Exercise: Choose A Decision Technique
  • Quiz 5 Decisions
  • Study Guide: The Science Of Decisions
  • Social Relationships And Communication
  • Preview
    About The Social Relationships And Communication Course
  • Research On Social Relationships, Part 1
  • Exercise: Team Bonding
  • Exercise: Social Validation
  • Quiz 1: Social
  • Research On Social Relationships, Part 2
  • Quiz 2 Social
  • The Power Of Stories
  • Exercise: Stories
  • Quiz 3: Social
  • Listening And The Science Of Communication
  • Exercise: Active Listening
  • Quiz 4 Social
  • Unconscious Factors In Communication
  • Quiz 5 Social
  • Body Language And Cultural Differences
  • Exercise: Nonverbal Communication
  • Quiz 6 Social
  • Study Guide: Social Relationships And Communication
  • Thinking And Memory
  • Preview
    About The Thinking And Memory Course
  • Basic Concepts
  • Quiz 1 Thinking
  • Memory, Part 1
  • Quiz 2 Thinking
  • Memory, Part 2
  • Exercise: Working The Brain
  • Quiz 3 Thinking
  • Memory, Part 3
  • Quiz 4 Thinking
  • Attention Span, Multi-tasking, And Happiness
  • Exercise: Long-term Memory
  • Quiz 5 Thinking
  • Creativity
  • Exercise: Creativity
  • Quiz 6 Thinking
  • Study Guide: Thinking And Memory
  • Vision And Perception
  • Preview
    About The Vision And Perception Course
  • Vision And The Brain, Part 1
  • Quiz 1 Vision And Perception
  • Vision And The Brain, Part 2
  • Exercise: Fusiform Facial Area
  • Exercise: Pre-attention
  • Quiz 2 Vision And Perception
  • Visual Anomalies
  • Quiz 3 Vision And Perception
  • Geons, Saccades, And Fixations
  • Exercise: Blind Spot
  • Exercise: Geons
  • Quiz 4 Vision And Perception
  • Other Senses
  • Quiz 5 Vision And Perception
  • Reading
  • Quiz 6 Vision And Perception
  • Study Guide: Vision And Perception
  • Motivation
  • Preview
    About The Motivation Course
  • 7 Drivers of Motivation And Self-Stories
  • Quiz 1 Motivation
  • Habits
  • Exercise: Habits
  • Quiz 2 Motivation
  • Rewards Part 1: Operant Conditioning
  • Rewards Part 2: Positive And Negative Reinforcement
  • Exercise: Rewards
  • Quiz 3 Motivation
  • Instincts
  • Exercise: Instincts
  • Quiz 4 Motivation
  • The Need To Belong, Desire For Mastery, Tricks Of The Mind
  • Exercise: Choose A Motivation Driver
  • Quiz 5 Motivation
  • Study Guide: Motivation