Attract More Business With Inbound Content Marketing

Get more customers, sell more products and services and grow your business and revenue with an inbound content marketing plan.

About this course

You want to attract more customers, increase revenue, and grow your business. Inbound content marketing is a way to attract the right customers to you, engage with them, and prepare them to buy from you. In this course you will learn:

  • How to use great free content to attract people to your business or organization
  • How to identify which of your customers will want which content
  • How to decide what content to offer
  • How to plan and implement a campaign of targeted content
  • A step-by-step foolproof process
  • Tools to use to implement your campaign

and much, much more!

You have unlimited access to all the lessons 24 hours a day, for as long as you want or need them, so you can take the course at your own pace and go back to review any materials any time you want. There are quizzes, as well as exercises that you can send in for feedback.

This course is based on a semester-long course taught at the University of Wisconsin, Stevens Point by the same instructor, Dr. Susan Weinschenk.

Click the "Purchase" button at the top of this page now and get started. You don't want to delay learning how to plan and implement an inbound marketing campaign. Don't wait. Get going right away with an inbound marketing campaign and see the powerful results -- more of the right customers engaging with you.

If you have any questions please email us at: info@theteamw.com.

What are the prerequisites?

You will need to know the types of customers your business or organization markets to, and the products and services you offer to them.

What am I going to get from this course?

  • Lectures, quizzes, and video lessons

  • A step-by-step plan

  • Learn how to plan an inbound marketing campaign

  • Learn how to implement an inbound marketing campaign

Who is the target audience?

  • People who own and/or market small, medium or large businesses or organizations.

About the Instructors:

 

 

 

Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a behavioral scientist. She applies research in psychology to predict, understand, and explain what motivates people and how they behave. Her work includes training, presenting, and consulting in communications, customer experience, user experience, and usability. She is a consultant and keynote speaker for Fortune 1000 companies, start-ups, non-profit agencies, educational institutions, and conferences. Her clients include Walmart, Disney, The Mayo Clinic, Charles Schwab, and Best Buy. Dr. Weinschenk is the author of several books, including 100 Things Every Designer Needs To Know About People 100 MORE Things Every Designer Needs To Know About People and How to Get People To Do Stuff. Her nickname is The Brain Lady, because she applies research on the brain and neuroscience to design.

Photo of Guthrie

Guthrie Weinschenk  earned his J.D. from the Loyola University School of Law in Chicago, and dual B.S. degrees in Economics and International Studies from the University of Wisconsin, Madison. Technology has been a life long passion for Guthrie. As the Chief Operations Officer at The Team W he helps foster and grow the business. Before The Team W, Guthrie worked at British Petroleum (BP) as a Procurement and Supply Chain Specialist, and also at Echo Logistics as an Account Executive. He lives in Chicago, IL.

Curriculum

  • Getting Started With Inbound Marketing and The Course
  • Introduction
  • What's in the Course
  • The Inbound Marketing Idea
  • Quiz 1
  • Deciding On Campaign Buyer Personas and Products
  • Starting The Inbound Marketing Process
  • Exercise: Create buyer personas
  • Exercise: Create your product and services list
  • Exercise: Products by persona
  • Quiz 2
  • Choosing And Creating Campaign Content
  • Types of Content, Part 1 - Blogs and Vlogs
  • Types of Content, Part 2 -- Newsletters, Whitepapers/Reports, and Infographics
  • Types of Content, Part 3 -- ebooks, Books, Quizzes, and Videos
  • Exercise: Create your list of existing content
  • Exercise: Existing content by persona
  • Exercise: Add new content to your list of existing content by persona
  • Exercise: Create a content plan for a buyer persona
  • Quiz 3
  • Creating and Implementing the Campaign
  • Create Your Campaign Map
  • Lead Generation and Implementation
  • Exercise: Pick the lead generator
  • Exercise: Pick the product or service to pitch
  • Exercise: Create a campaign map
  • Quiz 4

About this course

You want to attract more customers, increase revenue, and grow your business. Inbound content marketing is a way to attract the right customers to you, engage with them, and prepare them to buy from you. In this course you will learn:

  • How to use great free content to attract people to your business or organization
  • How to identify which of your customers will want which content
  • How to decide what content to offer
  • How to plan and implement a campaign of targeted content
  • A step-by-step foolproof process
  • Tools to use to implement your campaign

and much, much more!

You have unlimited access to all the lessons 24 hours a day, for as long as you want or need them, so you can take the course at your own pace and go back to review any materials any time you want. There are quizzes, as well as exercises that you can send in for feedback.

This course is based on a semester-long course taught at the University of Wisconsin, Stevens Point by the same instructor, Dr. Susan Weinschenk.

Click the "Purchase" button at the top of this page now and get started. You don't want to delay learning how to plan and implement an inbound marketing campaign. Don't wait. Get going right away with an inbound marketing campaign and see the powerful results -- more of the right customers engaging with you.

If you have any questions please email us at: info@theteamw.com.

What are the prerequisites?

You will need to know the types of customers your business or organization markets to, and the products and services you offer to them.

What am I going to get from this course?

  • Lectures, quizzes, and video lessons

  • A step-by-step plan

  • Learn how to plan an inbound marketing campaign

  • Learn how to implement an inbound marketing campaign

Who is the target audience?

  • People who own and/or market small, medium or large businesses or organizations.

About the Instructors:

 

 

 

Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a behavioral scientist. She applies research in psychology to predict, understand, and explain what motivates people and how they behave. Her work includes training, presenting, and consulting in communications, customer experience, user experience, and usability. She is a consultant and keynote speaker for Fortune 1000 companies, start-ups, non-profit agencies, educational institutions, and conferences. Her clients include Walmart, Disney, The Mayo Clinic, Charles Schwab, and Best Buy. Dr. Weinschenk is the author of several books, including 100 Things Every Designer Needs To Know About People 100 MORE Things Every Designer Needs To Know About People and How to Get People To Do Stuff. Her nickname is The Brain Lady, because she applies research on the brain and neuroscience to design.

Photo of Guthrie

Guthrie Weinschenk  earned his J.D. from the Loyola University School of Law in Chicago, and dual B.S. degrees in Economics and International Studies from the University of Wisconsin, Madison. Technology has been a life long passion for Guthrie. As the Chief Operations Officer at The Team W he helps foster and grow the business. Before The Team W, Guthrie worked at British Petroleum (BP) as a Procurement and Supply Chain Specialist, and also at Echo Logistics as an Account Executive. He lives in Chicago, IL.

Curriculum

  • Getting Started With Inbound Marketing and The Course
  • Introduction
  • What's in the Course
  • The Inbound Marketing Idea
  • Quiz 1
  • Deciding On Campaign Buyer Personas and Products
  • Starting The Inbound Marketing Process
  • Exercise: Create buyer personas
  • Exercise: Create your product and services list
  • Exercise: Products by persona
  • Quiz 2
  • Choosing And Creating Campaign Content
  • Types of Content, Part 1 - Blogs and Vlogs
  • Types of Content, Part 2 -- Newsletters, Whitepapers/Reports, and Infographics
  • Types of Content, Part 3 -- ebooks, Books, Quizzes, and Videos
  • Exercise: Create your list of existing content
  • Exercise: Existing content by persona
  • Exercise: Add new content to your list of existing content by persona
  • Exercise: Create a content plan for a buyer persona
  • Quiz 3
  • Creating and Implementing the Campaign
  • Create Your Campaign Map
  • Lead Generation and Implementation
  • Exercise: Pick the lead generator
  • Exercise: Pick the product or service to pitch
  • Exercise: Create a campaign map
  • Quiz 4